The new year is off to a fast and exciting start. New clients are engaging with KCOMM (stay tuned for details), current clients are transforming markets (see "Indi..." below), we welcome a veteran marketing communications professional to the team, and new services are available to build growth and success.
In addition, we're always looking for timely and actionable best practices to share with you. Please make sure to check out the important information from IMPACT18 and from Cision.
I'd like to end by sharing with you an awesome video I worked on with Evite and the Prince of Italy, check it out!
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Chief Executive Officer
Marcom Veteran Ashley Forman Joins KCOMM Team
Ashley is a seasoned communications professional in public relations, marketing, advertising, client relations, media buying, media relations, event conception, implementation and management, and brand launches. She also brings extensive experience in development, management and training for effective social media strategies.
Prior to joining KCOMM, Ashley owned a successful marketing and event agency following stints at some of Orange County's leading advertising and PR firms. She graduated from California State University, Fullerton with a degree in communications, emphasis in public relations.
High-Impact Video Brings Stories to Life
No marketing or communications effort is complete these days without a video component. It's the medium of choice for telling stories that are compelling and move people to action. Examples include promotional announcements, explainer and sizzle videos, organizational and program overviews, testimonials, social media, events (including live streaming) and more.
KCOMM can provide the full-service resources to effectively leverage this powerful medium. Capabilities include theme development, scripting, pre-production planning, studio or on-location shooting, drone and aerial views, animation and final production.
Watch Now: Ytel »
Custom Publishing Carries the Message
We are pleased to announce a new service from KCOMM in the form of custom publishing. This offering is focused on providing turnkey production of magazines showcasing an organization's distinctive people, programs and products. These publications can be used as internal house organs as well as for distribution to wider audiences. Capabilities include concepting, master design, story planning, interviewing and information gathering, copywriting, photography, layout, printing and distribution.
10 Things That Every Marketer Should Be Aware Of
Find out what the thought leaders at IMPACT18 identified as top trends to watch.
Download the Top Ten »
Implementing True Measurement: An Earned Media Management Strategy, Metrics That Matter
Learn how to evaluate the effectiveness and reach of your campaigns.
Learn more »
Indi Transforms Social Media Engagement for Brands
Many brands using platforms like company pages on Facebook are finding significant limitations on reaching their fan and follower base, without paying for boosted posts or advertising, as well as on data to gauge performance.
The Indi platform empowers direct, seamless engagement between brands, celebrities, athletes, influencers, customers, employees, followers and fans with high-converting, authentic, shoppable content. Outcomes include dramatically extended reach and ownership of these engagements to increase revenue, along with trackable income and reward opportunities for influencers.