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KCOMM Goes to Cleveland
To kick off the month of March, KCOMM was given the opportunity to be a part of technological history in the making. The Hyperloop is a high-speed train, traveling at the rate of sound from Cleveland, Ohio to Chicago, Illinois. Our PR Specialist, Britt Armstrong, was sent to Cleveland for the Press Conference that unveiled the plans for the Hyperloop and KCOMM has become the agency of choice for Meggitt, an organization highly involved in the project.
The Prince and KCOMM
KCOMM has recently partnered with His Royal Highness Prince Emanuele Filiberto of Savoy, Italy to organize a black-tie charity gala in honor of the Stuart House in Santa Monica, California. The Prince is the grandson of the late King Umberto II, Italy's last reigning sovereign, who utilizes his title to contribute to several philanthropic causes. Stuart House is part of the Rape Foundation and serves children and family members who are victims of sexual abuse in the Los Angeles area. The gala is set to take place at the Beverly Hills Montage on April 28th.
Click here for more information and to RSVP for the event
New Client: JARC
KCOMM is now the official PR agency for the Jane Addams Resource Corporation in Chicago, Illinois. JARC is continually active in creating strong businesses and employees by providing effective job training in the metalworking and manufacturing industry and ensuring that those who work do not have to live in poverty.
Facebook's Existential Crisis
Facebook is facing a crisis that has damaged the trust of its users by providing the political data firm, Cambridge Analytica, data on tens of millions of their users. A professor in close association with Cambridge University created a personality quiz with which he was able to collect data from users, and later sold it to the political consulting company based in London. Cambridge Analytica was able to use this data to create detailed profiles of Facebook users in order for campaigns to target them in such a way that a user heard everything they wanted to. The company's method has been deemed "improper," however this was done almost completely within the terms of rules of Facebook. Mark Zuckerberg has offered no comment on the issue.
It is important for KCOMM clients to be aware of this development, as social media is a crucial part of the public relations process. While Facebook can be an excellent tool to reach one's audience, nothing is totally private and the platform sells all data to advertisers and app developers. This data taken from the platform has been used in order to create ads and content that has been deliberately divisive. Facebook sources have acknowledged that they have no control over what is done with the data sold to developers and advertisers, however they are still responsible for selling it in the first place. The real problem as it turns out is not Cambridge Analytica, but Facebook as the data provider.
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