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IMPACT16 Delivers Stellar Event
Last week in Las Vegas, the Internet Marketing Association wrapped its IMPACT16 conference after an incredible two-day experience packed with breaking trends, best practices, networking, awards and entertainment.
More than 125 facilitators shared their insights and unique perspectives with the nearly 700 attendees through keynote addresses, panel discussions and breakout sessions. One of the most interesting aspects of the IMPACT conference is the predictions made by the multitude of thought leaders participating.
Some of those observations included:
- Real-language queries of analytics, demonstrated by IBM Watson
- Machine generated content: feeding in data and statistics to create a video giving an analysis of the data
- Increased use of podcast and streaming audio for the delivery of targeted content
- Greater granularity of content: creating more targeted content aimed at the type of prospect and stage in the sales journey
- An ever increasing effort to engage customers with Internet marketing: new tools and ways of delivering content to help reach larger audiences with the message
Attendees have been unanimous in their acclaim for the event. If you weren’t able to attend, we highly recommend it as a top priority for next year. You won’t find a conference that moves as quickly with as much valuable information, and fun, as this one.
Check out the event photo gallery »
Learn more about IMA »
Best regards,
Sincerely,
Sinan Kanatsiz
Chief Executive Officer
KCOMM
sinan@kcomm.com
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