Connect with KCOMM
KCOMM | Unifying Markets and Mediums with your Message
Welcome to our February newsletter

I'd like to share with you an innovative strategy we've developed for an integrated approach to 21st century public relations and audience engagement.

Digital and mobile media continue to supplant traditional media and the associated methods of building brands and delivering messages. However, some things, like good writing based on the needs and preferences of an audience have not gone away. Our goal is to blend the best of tradition and the new world in a seamless flow.

We start with well-crafted messages, often in the form of a tight and compelling news release. Then, through our technology resources and input from the client, we compile and refine a highly targeted list of print, broadcast and online media. The next step is utilization of our proprietary news distribution system, as well as our strong relationship with Agility/PR Newswire, to precisely disseminate that information.

When media coverage occurs, we capture that visibility and quickly post it to the client's website and social media. We also use our India office to generate page 1 results on Google, Bing and Yahoo on the toughest to place keywords. Special campaign microsites may also be created to generate inquiries for more information and connection. The final step in the process is documenting and evaluating performance along the way through media tracking, social media statistics and web analytics.

It's the combination of traditional and leading edge resources that makes this approach so impactful!


Sinan Kanatsiz
Chief Executive Officer
Sonus Taps KCOMM for Websites

Sonus, one of the country's preeminent providers of hearing aids, has engaged KCOMM for an exciting program to create 28 websites and microsites in support of its 28 locations in the greater Los Angeles area. Sonus offers a wide selection of some of the best hearing aids available from top manufacturers. Its audiologist and hearing care professionals work carefully with each patient to determine the best solution for their needs, with each hearing aid custom-programmed and individually fit.
TORC 2104 Season Ready to Roll

TORC: The Off-Road Championship is the nation's premiere short-course, off-road truck racing series. Known as a collision between action sports and motorsports, TORC is the ultimate battleground for 900-horsepower race trucks competing to win the prestigious TORC National Championship.

Its 2014 season is set to kick off at Nevada's Primm Off Road Raceway in early April. TORC has turned to KCOMM for public relations support to build increased awareness for the series and promotion for its events around the country.
KCOMM CEO Addresses Students

Sinan Kanatsiz, CEO of KCOMM, was recently asked to make a special presentation to public relations and marketing students at Azusa Pacific University. His topic was the current trends and best practices in integrated marketing. Attendees gained important strategic insights into this rapidly changing and dynamic field, while learning practical tips for life and career.
Established in 1997
(DBA: Kanatsiz Communications, Inc.)
949-443-9300 phone
949-443-2215 fax