Welcome to the October issue of the KCOMM newsletter. In addition to providing our clients periodic updates to important agency developments and new services, this publication also provides unique and personal insight into the latest trends in digital marketing that our executive team sees happening firsthand in the marketplace. We are confident you will find the content pertinent and interesting.
KCOMM is a marketing communications firm specializing in Public Relations, Public Affairs, Internet Marketing, Signature Events and Strategic Relationships. We are dedicated to providing cost-effective and results-driven communications services to our clients.
Chief Executive Officer
IMPACT13 was by all counts a success! 100% of our 98 survey respondents in the focus group said they would come back and refer to a friend.
Our day started with an exclusive tour of Zappos' new headquarters in Downtown Las Vegas, coupled with an opening keynote presentation on "delivering the best customer" service by Tony Hsieh, CEO of Zappos. Following, IMPACT13 attendees attended a cocktail reception overlooking the Las Vegas strip at Mandarin Oriental, speakers included Justin Choi, CEO of Nativo.
The next day followed with the opening of our conference, Governor Brian Sandoval of Nevada kicked off a keynote speech on technology, economic opportunities and the business resources provided by Nevada. He was followed by Brad Rencher, SVP of Digital for Adobe, who overviewed the fast changing world of measured marketing products, one example was with his interview of TJ Marchetti, SVP of Digital for Walt Disney Studios, who gave a compelling Q&A on the benefits of "experience based marketing." Steve Woods, founder of Eloqua took the stage next with an engaging speech on "Human experiences on the Internet and Digital Body Language", followed by Rod Smith, VP of IBM who overviewed the fast growing market of Big Data.
Our second annual CMO roundtable was also a hit, with over 70 participants and a room packed with top intelligence, debate and best practices. The day continued with a series of top-quality break-out sessions on topics ranging from Social to Search to Email and Analytics.
The evening rang in more thought leadership speeches by Doug Carlson, founder of Fiji Water and Frederick Valleays, thought leader for Google. The magical day ended with a performance by Taylor Hicks who set the stage for an even greater ending event at Cirque du Soleil the following day.
After brunch, IMPACT13 attendees were addressed by Grad Conn, CMO of Microsoft about trends in marketing felt across enterprises worldwide. The captivating event was at the brand new Zarkana theatre provided to IMA by Cirque du Soleil.
By all counts, IMPACT13 was a success, due to the caliber of thought leadership, breakout sessions, partners, sponsors, food, venue and entertainment. In life we are all looking for experiences that captivate and change our lives. At IMA, we are consistently pushing the needle on those experiences and putting ourselves in the world of the Digital Marketer.
Click here to watch our IMPACT13 sizzle video
B2Cs, B2Bs See Digital, Social Ad Spend Rising, as Traditional Stalls
Social's share of budgets will rise
Marketers from US business-to-business (B2B) and business-to-consumer (B2C) product and service companies reported in a survey from Duke University's Fuqua School of Business that, on average, their digital ad spending would continue rising this year, though growth will be slightly lower than last year for the B2C product and B2B service sectors. Marketers from B2C product companies expected digital ad spending to rise 11.1% this year, compared to 14.6% last year. The growth rate for additional spending by the B2B service industry on digital advertising is expected to drop from 10.5% to 9.9% during the same period.
Meanwhile, traditional media will continue to lose dollars across nearly all sectors. Only the B2C product category will up investment, though by a minimal 0.8%.
In total, marketers anticipated in August 2013 that the total ad spend growth rate for the following 12 months would reach 4.3%, down from a 6.1% increase anticipated in February for the 12 months that followed.
The individual B2C and B2B sectors each saw a drop in anticipated ad spend growth compared with August 2012, when most sectors' marketing budgets-excluding the B2B product sector-were still in more of a rebound mode.
Click here for the full article.
KCOMM Adds Two New Brands To Its Client Roster
It's with great pleasure to announce the addition of two new clients brought on last month by KCOMM: CheckAlt Payment Solutions of Los Angeles, CA, and Adee Plumbing and Heating, of the greater Southern California region.
CheckAlt is a Check 21 application company providing Remote Deposit Capture (RDC), eCheck services, and mobile payments. CheckAlt's clients include banks, credit unions, check cashers and MSBs (money service businesses), insurance companies, municipalities, utilities, and small and medium-sized enterprises. CheckAlt is the fastest way to move money with data.
About Adee Plumbing
Adee Plumbing and Heating is one of the largest and most respected plumbing, heating and cooling service companies in Southern California, serving the Los Angeles, Ventura, Riverside, and Orange Counties for over sixty years. The business dates back to 1949, and is still family run to this day.