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Welcome to our January newsletter

As we look ahead to the first half of 2013, several important announcements and programs are newsworthy. One involves an engagement, of which we are very proud, to support Adobe with a series of high-level executive roundtables with events in New York and Los Angeles leading the schedule.

Two other events of special note involve the Internet Marketing Association. The first, set for April, will be the organization's inaugural advocacy visit to Washington, DC. The other will be a trip to Ireland in June to learn about enhanced opportunities for the association and its members in Europe.

Lastly, we have made two very exciting additions to our Internet marketing expertise. We are very pleased to welcome Frederick Vallaeys, former Google Adwords Evangelist, to KCOMM.


Sinan Kanatsiz
Chief Executive Officer

Frederick Vallaeys, Former Google AdWords Evangelist, Joins KCOMM
Expertise Will Help Strengthen Program ROI

Frederick Vallaeys has joined KCOMM as a senior technology expert. His primary focus will be providing the agency's larger clients with world-class strategies for search engine optimization (SEO) and Google AdWords campaigns.

Frederick has led a distinguished career in online marketing and was an early employee at Google, where he was instrumental in growing the AdWords search marketing system. Most recently, he served as Google's AdWords Evangelist, helping advertisers determine which Google products are best suited to support their marketing goals. He was also one of the few Google executives to cover the entire spectrum of online marketing solutions, including search, social, mobile, organic and display for clients ranging from large Fortune 500 companies to small SMBs.

He was also involved in Google's acquisition of Urchin (now Google Analytics) and has received the top awards at Google for his key role in creating the first version of the AdWords Editor and growing the AdWords API into one of the most robust tools for large advertisers. Until 2012, Frederick was one of the longest-standing members of the core team that developed the Quality Score mechanism, and his insights into ad quality have been shared at industry events and in the number-one book on Quality Score.

Frederick has spoken at numerous search marketing conferences in the United States and abroad, contributed to several trade books, appeared on national television and radio, and presented on online advertising to MBA programs worldwide.

IMA To Host First Advocacy Visit to Washington, DC, in April
Sessions with Policy Makers Set

The Internet Marketing Association (IMA) will host its inaugural advocacy visit to Washington, DC, April 23-25, 2013. A delegation of CEOs, CMOs and other top executives will participate in seminars and meetings with key decision makers, focusing on matters of critical importance to IMA members.

Seminars and other events will be held at the historic Hay Adams hotel. The group will move to Capitol Hill for a series of visits with policy makers to discuss ways that IMA can help drive forward policies in key areas such as technology and cyber security. Meetings will include the Pentagon, Department of Justice, White House officials, members of Congress and others.

Click here for more information on this event.

Ireland Opens Doors to IMA Group to Help Expand Global Reach
Consul General of Ireland to Host

Ireland will welcome the Internet Marketing Association to its shores in June 2013. This special event will be led by the Honorable M. Finbar Hill, Consul General of Ireland in Southern California since 2002. During the visit, Hill will explain the evolution of a small island on the northwest corner of Europe from its early origins to a leading role today in business.

The focus of the trip will be meetings with business, political and cultural leaders at a time when Ireland holds the Presidency of the EU. Topics will include opportunities afforded in Ireland for business development, with tax incentives, as well as throughout Europe and in the Middle East.

Click here for more information on this event.
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