Happy Halloween,

Fall has been a very busy time for KCOMM and its clients. We've had the chance to connect with some exemplary industry leaders, and we continue working every day to serve our clients' needs.

One very special highlight occurred in late September as KCOMM helped present the 2012 Internet Marketing Association Conference and Impact Awards event in Las Vegas. This year's event showcased the best in the Internet Marketing industry and achieved record attendance. We're already planning an even more exciting event for 2013!

In addition to the IMA event, we have welcomed new clients to the KCOMM roster, helped current clients implement innovative programs like the REOMAC "In the Know" Virtual Summit, and enhanced our capabilities with additional services.


Sinan Kanatsiz
Chief Executive Officer
In This Issue
KCOMM Broadens Market Research Services
Actionable Data Drives Results

Understanding your customers' wants and needs is a critical piece of building a marketing plan. KCOMM is excited to announce the broadening of its research services with the addition of David Steinberg to the KCOMM team.

David brings 20-plus years of market research and corporate marketing experience to KCOMM and will help our clients get the most out of their research efforts. David has worked for such companies as Crayola, Knowledge Universe, Kaplan and others. His clients have ranged from large companies such as Comcast to online startups.

"I believe in actionable research. I've developed and implemented over 500 survey research and focus group studies, all aimed at delivering data that clients can truly use," said David. "Whether launching a new product or trying to understand what customers really think about you, a little bit of marketing research can save a lot of headaches down the road."

If you'd like to learn more about how KCOMM can help you better understand your customers and their needs, please email Sinan at sinan@kcomm.com or David at dsteinberg@kcomm.com.
2012 IMA Conference and Impact Awards Wrap
Record In-Person and Online Attendance Hit

The 2012 Internet Marketing Association Conference and Impact Awards was a landmark three-day event focused on an information-packed conference day featuring important keynote addresses from Adobe, Oracle, LinkedIn, Ernst & Young and many other leading companies. This year's conference also featured in-depth breakout sessions on an array of topics including Advertising, Analytics, Email, Mobile, Search, Social, Strategy, Technology and Websites. Over 400 people attended the event in person, with another 1,100 viewing the keynote addresses via webcast.

Dates for next year's conference, titled Impact 2013, will be announced soon. Impact 2013 will also be held in Las Vegas at the Aria convention center, and in-person attendance is expected to top 1,000.

We are also pleased to announce a new LinkedIn group just for IMA members. This group is a great place to discuss the latest trends in Internet marketing, learn from your peers or talk about job openings.

Click here to join the IMA LinkedIn group today.
New KCOMM Client Changing Surgical Outcomes
miVIP Surgery Centers Uses Latest Robotic System

KCOMM is proud to announce its engagement with miVIP Surgery centers. These centers are the only freestanding outpatient, multi-specialty surgical facilities in the world equipped with the latest advancement in robotic surgery, the da Vinci S Robotic Surgery System.

On Oct. 30, world-renowned surgeon Dr. Inderbir Gill, Chairman of the University of Southern California's Institute of Urology, performed a radical prostatectomy using the da Vinci robotic surgery system. The procedure was broadcast live via webcast to the SLS Hotel in Beverly Hills where over 100 doctors gathered to view the surgery and the da Vinci robot in action.
Facebook Ads Bring More Business

We have all seen the ads that appear next to search results and have proven so successful for Google. Facebook also offers similar advertising opportunities for paid messages from businesses. One important advantage of Facebook ads is the ability to include images along with copy and links.

Facebook advertising will help you increase page Likes and reach new people who aren't yet connected to your page. One good approach is to promote specific posts that have been made on your Facebook page that may be of particular interest to your target audience, which can give you additional reach and increase your chance of placement in the news feed.

Here are basic steps for reaching the right audience:
  • Develop a profile of your ideal customer
  • Select the specific audience for your ad using Facebook tools
  • Create your targeted ads and sponsored stories
Location, age and gender settings allow you to choose the basic demographics of the audience you want to reach. And an estimated audience size will indicate the total number of people your ad will have the opportunity to reach if your bid and budget are high enough.

Research has shown that people who like a company's Facebook page spend an average of two times as much money as customers who are not engaged via Facebook. That's a big margin!

Click here to view an infographic.
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