The power of the Internet is undeniable. In this issue, you will find a "save the date" item for the 2012 Internet Marketing Association Conference and Impact Awards. IMA is at the forefront of the merging of technology and marketing that is revolutionizing business practices. We encourage you to attend the event to stay on top of trends and best practices. A sponsor line-up including Adobe, Ernst & Young, University of California Irvine and PR Newswire attests to the quality of this opportunity.

Another aspect of building the next generation of leaders involves contributing to the education and welfare of children and teens. KCOMM has placed a high priority on this commitment through our work with Pretend City Children's Museum which recently welcomed its 500,000th guest, the YMCA's Youth & Government program, Boys Town and the new Tilly Life Center.

Learning and growth should start at a young age and continue throughout one's lifetime.


Sinan Kanatsiz
Chairman / CEO
In This Issue
Google Veteran Shares Internet Expertise
Pelican Hill Event Draws Local Leaders

A highly informative Internet Marketing Association gathering was held on April 24 at the Pelican Hill Resort in Newport Beach featuring Frederick Vallaeys, past Product Evangelist and one of the first employees at Google. A leading speaker in the Internet industry, Vallaeys covered opportunities related to search, social, mobile and the fastest ways for companies to get ahead of their competition.

Attendees represented organizations including Goldman Sachs, NuVision Federal Credit Union, Orange County Business Journal, Allyance Communications, Pepperdine University, Clarity Capital, TideRock Financial, Wells Fargo Advisors, University of California Irvine, the United States Congress, U.S. Department of Commerce and dozens of others.

Click here to view event photo gallery.
Save the Date
Innovation. Education. Recognition.

2012 Internet Marketing Association Conference and Impact Awards

September 20-22, 2012
Aria Resort & Casino, City Center, Las Vegas

Join Internet marketing's best and brightest for a must-attend, information-packed experience with industry leaders and professional peers on all facets of the business:
  • Advertising
  • Analytics
  • Email
  • Mobile
  • Search
  • Social
  • Strategy
  • Technology
  • Websites
Plus, there will be plenty of opportunities for networking and knowledge sharing. Not to mention the 2012 Impact Awards recognition dinner.

Register Today
Webinar Series Launched by UCI and IMA
An Integrated Approach to Successful Internet Marketing

On April 25 the University of California, Irvine Extension hosted a webinar entitled "An Integrated Approach to Successful Internet Marketing," presented by KCOMM CEO Sinan Kanatsiz. The webinar was the first in a UCI series designed to educate marketing professionals on leveraging Internet-based strategies to grow businesses. It included proven marketing tactics and examples of successful campaigns covering major industry trends, search optimization, SEO vs. pay-per-click advertising, analytics, email marketing and social media.

Webinar series participants will also be introduced to the concepts of analytics, digital marketing intelligence, online events, cloud marketing and more. The next one will be held on May 30 and will be presented by Matt Langie of Adobe Systems with a focus on Internet and website analytics. Additional webinars featuring hosts from notable companies including UBM Studios, Google and more will be held in the coming months.

Click here to view the April 25 webinar (54 minutes).

Click here to learn about the UCI Internet Marketing Certificate Program.
Cuipo Lands on "Extra" TV
Celebrities Lend Support for Earth Day Blitz

Cuipo, an international initiative dedicated to protecting the world's endangered rainforest, aligned with several high-visibility entertainment personalities for a powerful rainforest awareness campaign on Earth Day. Support for the Cuipo cause also included coverage on the highly rated "Extra" entertainment television show.

The star-studded line-up of celebrities from film, television, music and books participating in the Cuipo campaign included Eva Longoria, Jenny McCarthy, Britney Spears, Deepak Chopra, Mario Lopez, Jason Kennedy and Zach Levi as well as Sophia Bush, Holly Madison, Christina Milian, Shantel VanSanten, Courtney Mazza, Robin Antin, Lauren Bennett and Paula van Oppen. In addition to creating a groundswell of social media posts produced by this group of stars, public service announcements were created by Bennett, Van Oppen, Antin, Kennedy and Lopez.

In addition, FOX Sports Girls at more than 20 professional sports events wore Cuipo t-shirts, passed out meters of protected rainforest, posted on social media and spoke on FOX Sports to help build awareness for the cause over the weekend.

Click here to view the "Extra" television segment.

Click here to learn more about Cuipo.
Consumer Credit Counseling Service to Celebrate
Focus Is 45th Anniversary and Business Relationships

On May 3, business executives and other community leaders will convene as Consumer Credit Counseling Service of Orange County celebrates its 45th anniversary and its relationships with local businesses. Addressing the current economy and the importance of financial literacy will be U.S. Congresswoman Loretta Sanchez and Orange County Business Council President Lucy Dunn. Food and entertainment will be provided by Casa 7 Mares Restaurant and Sol de Mexico, the world's leading Mariachi band.

CCCS is dedicated to helping consumers achieve financial stability through education and counseling. It provides free or low-cost financial services available to all Orange County residents with the goal of reaching individuals and families who wish to have more control over their financial situation and are seeking financial self-reliance.

Click here for information on the event.
U.S. Congressman McKeon Offers Armed Services Update

The Balboa Bay Club & Resort was the venue for a special update by U.S. Congressman Buck McKeon, who represents the state's 25th district. Congressman McKeon currently serves as the Chairman of the House Armed Services Committee.

His priorities include investing in a force positioned to meet the challenges of the 21st century, keeping terrorist detainees off U.S. soil, boosting funds for missile defense, and bridging the gap between industry and military leaders.

At the March gathering of area business and community leaders, McKeon addressed advancements in the armed forces and related developments in Washington.
10 Mar del Rey
San Clemente, California 92673
949-443-9300 phone
949-443-2215 fax