It's no secret that the ways in which people exchange information, find and evaluate the products and services they need, and interact in virtually all aspects of their lives are changing at an unprecedented pace.

To some, that may seem like an imposing challenge. But, to us as KCOMM, that evolution simply presents more opportunities to help lead our clients in leveraging new approaches to communicating with their markets, constituencies and stakeholders.

From social networking and search engine optimization to public relations in a new media world, our job is to stay two steps ahead of the status quo and deliver results for our clients to grow.

The world seems to be moving faster every day. We relish the opportunity to help keep our clients in front of the pack.


Sinan Kanatsiz
Chairman / CEO

CCCS of Orange County Awarded $50,000 "Welcome Home" grant from Wells Fargo

We are very pleased and excited to report that Consumer Credit Counseling Service of Orange County has been awarded a $50,000 "Welcome Home" grant from Wells Fargo. The grant is designed to support programs that promote affordable housing opportunities, provide home preservation and ownership counseling, and help individuals affected by foreclosure transition to stable housing.

Specifically, the Wells Fargo grant will help fund the following vital programs:
  • Free, comprehensive, confidential, one-on-one, foreclosure-prevention counseling
  • Free group education for homeowners in distress wishing to preserve homeownership
  • Relationships with over 300 non-profit partners to help homeowners avoid foreclosure
What truly sets CCCS-OC apart is the holistic nature of the in-depth financial counseling services provided. While the Welcome Home funding will be applied to housing-related services, the families served will also receive a full spectrum of support.

Providing these coordinated services means a real cure and return to financial well-being, resulting in long-term fiscal health and vastly lowered risk of redefault on the mortgage. For more information on Consumer Credit Counseling Service of Orange County, please click here
KCOMM Helps Sundried Tomato Cafe Reach Goals with Integrated Marketing

While many restaurant owners are now quickly discovering how to use social media tools like Facebook and Yelp to their advantage and drive customers to their tables, Sundried Tomato Café has been implementing PR and social media strategies in their business model with the help of KCOMM for over three years. KCOMM's wide array of services provides an integrated approach to addressing all areas of PR needs for a client, and Sundried Tomato is a perfect example of how this model helps elevate a business.

Sundried Tomato's goal was to increase visibility among its customers and the Orange County community. Highlights of these accomplishments include a complete social media overhaul that has drastically increased Facebook "likes"; email marketing; newsletter development and distribution; placement in media outlets such as the Orange County Register, Great Taste Magazine, Daily Pilot, Greer's OC, Laguna Beach Independent and San Clemente Journal; and increased ratings on Google, Bing and Yahoo as a result of SEO efforts. From website design, Internet marketing, social media and PR to SEO and text marketing, KCOMM has developed strategies for Sundried Tomato that are centered around drawing the community together.

A Sundried Tomato Café can be found in three locations: in the beautiful community of Talega in the rolling hills of San Clemente, in the historic downtown area of San Juan Capistrano, and in a cozy courtyard in the heart of Laguna Beach. From the delicious creative California Cuisine to the inviting atmosphere, Sundried Tomato has something for everyone.

For hours and location information, visit www.sundriedtomatocafe.com.
Online Spending Will Grow 23.3% to $39.5 Billion in 2012
By eMaketer.com

US online ad spending will post growth well above 20% again this year to reach nearly $40 billion, eMarketer estimates, as the Internet continues to prove its worth to advertisers in a tough economic climate.

"Advertisers' comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and more large brands—put a greater share of dollars online," said David Hallerman, eMarketer principal analyst.

Double-digit growth is expected through 2014, when US online ad spending will reach $52.8 billion. In 2016, eMarketer expects advertisers to spend $62 billion online.

Fast growth has put online ahead of some traditional media, especially print newspapers and magazines. This year, US online ad spending will exceed the total spent on print magazines and newspapers for the first time, at $39.5 billion vs. $33.8 billion. And as online shoots up, the print total will continue to inch downward.

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