KCOMM hosts business, political and civic leaders for meeting
with Honorable Finbar Hill, Consul General of Ireland


Although 2011 may be winding down, at KCOMM we are busier than ever. Many of our current clients are pursuing aggressive and innovative marketing initiatives unabated, and we are excited as always to be part of those strategic business-building efforts.

In addition, we are moving toward the New Year with some tremendous new accounts joining the KCOMM roster including Meggitt Sensing Systems in San Juan Capistrano, a leading manufacturer of high-tech sensors for shock, vibration and pressure as well as Consumer Credit Counseling Service of Orange County, headquartered in Santa Ana, who is dedicated to assisting consumers achieve financial stability through education and counseling.

While the overall economy may be sluggish, we are seeing companies and organizations that are thriving in a wide range of business segments. And that makes us very optimistic for the future!


Sinan Kanatsiz
Chairman / CEO
my4oneone.com Wows Business Community
Notable Business and Political Leaders Attend

On November 4, KCOMM client my4oneone, an innovative new website that allows users to securely compile personal information online in a single location, held an exclusive event at the beautiful Seven-Degrees venue in Laguna Beach attended by many Orange County business executives, celebrities and community leaders.

Shannon and Greg Hernandez, founders of my4oneone, were honored with a Certificate of Recognition by the City of Rancho Santa Margarita presented by Rancho Santa Margarita Councilman Steve Baric as well as a Certificate from Congressman John Campbell presented by Chris Palmer, Deputy District Director from Congressman Campbell's office.

Guests enjoyed delicious hors d'oeuvres and an open bar while networking in the venue's unique, lounge atmosphere. The evening concluded with a spectacular after-party with a live jazz band, decadent desserts and cigars. A wonderful evening of networking and business opportunities, my4oneone's event garnered interest from potential investors as well as the media. The event was featured in OC Metro magazine.

Click here to view photos from the event.
Entrepreneurial Hubs and Innovation Centers Needed
By Brian Calle, Orange County Register

To wait for government intervention or bailouts or even sane public policies to help jump start the economy would be foolhardy, especially in California where just this week the state's controller announced the Golden State faces a $1.5-billion cash gap. A revived economy and fixes to public woes are more apt to come from private interests.

One of the best ways to spur economic growth might be to create more opportunities for private entrepreneurial interests to gather, exchange ideas and collaborate.

Silicon Valley has been particularly organized and astute about assembling the top creative minds in informal settings for such idea exchanges, but the state could benefit from similar hubs. One such hub seems to be starting in Orange County; it should, considering OC, is home to major technology firms like Broadcom and large bio powerhouses such as Allergan.

Last week, about 40 prominent Orange County entrepreneurs and executives met to mingle and discuss their current ventures on Thursday evening at Ferrari and Maserati of Newport Beach. Anderee Berengian, Managing Director of RezVen Partners LLC, a firm that advises and invests in early stage companies, crafted the idea because he believes there is a void of idea exchanges among private sector innovators in the county.

"We need more opportunities for local entrepreneurs and executives to simply get together to talk, share ideas and support one another," he said. "Events like that are commonplace in Silicon Valley and help spur collaboration."
Why Companies Should Invest in Google+ Brand Pages
By Mashable

As the lines between search engine optimization and social media continue to blur and form one synergistic effort, it is critical that both small and large companies stay up to date with new opportunities for spreading brand awareness and connecting directly with their audiences. When Google makes a move in the social space, it's important to pay attention to, understand, and identify how the offering can and should be leveraged for your business.

With the recent announcement of Google+ brand pages, many people may be saying, "My business is already active on Facebook and Twitter, why should I bother with yet another social media channel?" This is a valid question due to the amount of time and resources that are required to effectively manage each social media channel. At the surface, Google+ brand pages may seem like just another Facebook with a fraction of the user base. However, there are a few unique elements that you should consider before writing it off.

While it's true that Google+ does have a much smaller user base than Facebook (estimated at 40 million vs. 800 million), it doesn't necessarily mean you should ignore it and focus all of your efforts on Facebook. With fewer users comes less noise and more focus in the space. Facebook is packed full of updates from the recent integration of services like Spotify and The Washington Post, as well as games, "happy birthdays," and pictures of friends and family. Google+, on the other hand, seems to be driven more by content of a professional, informational, and industry-specific nature. Because of this, brands may be able to create a much more direct and personal relationship with their audiences.

Click here for the full article.
10 Mar del Rey
San Clemente, California 92673
949-443-9300 phone
949-443-2215 fax