The difference dedicated individuals can make continues to inspire us every day. This month, we highlight three examples. The first is Pretend City Children's Museum, a preeminent resource for the development of young children through "purposeful play." Second is the CARE Foundation, which is holding a special fundraiser on March 29. Thirdly, I was honored to attend a recent centennial celebration event at the Ronald Reagan Presidential Foundation and Library.

Equally exciting in a different vein is the ongoing power of the Internet to transform business. One example is the expanding use of video for Internet advertising, projected to be 20% of online display ad spending this year. Another is a shift by automobile dealers to online advertising in response to the large majority of people who shop on the Internet. In addition, marketing and advertising agencies are building programs that take advantage of "unpaid media" for their clients, with social networks leading the way.


Sinan Kanatsiz
Chairman / CEO
Key Contacts:

Sinan Kanatsiz
Chairman and CEO
(949) 443-9300

Jeff Montejano
President of Public Affairs
(949) 542-8954

Dave Holscher
VP of Public Relations
(949) 295-5515
Pretend City Helps Children Learn Through Play
Fun and Education Go Hand in Hand

Pretend City Children's Museum in Irvine is a unique and creative environment where children learn through play. The museum offers children a variety of guided play experiences that build foundational math, reading, and science skills, while fostering curiosity, creativity, critical thinking, problem solving, organization, teamwork, self-confidence and socialization.

Pretend City is off to a strong start in 2011. It's first major traveling exhibit, "Curious George: Let's Get Curious!," wrapped an exclusive 11-week Southern California run in January. A new partnership with PBS SoCal, formerly KOCE-TV, is bringing popular PBS characters to the museum for special themed learning events. "Adventures Through the Human Body" in February and "Nutrition Exploration" in March highlight important topics for children presented in innovative ways throughout the museum. The museum's first Family Autism Night of the year was held on February 28. And its Good To Go From Head To Toe initiative continues to offer a full slate of classes and workshops for parents, children and educators.

To learn more about the museum, visit www.pretendcity.org.
Reagan Library Launches $15-Million Renovation
Reagan Library Creates Strong Educational Programs in Southern California

The Ronald Reagan Presidential Foundation and Library has created a brand new, state-of-the-art museum experience designed to expand its educational programs throughout Southern California. Members of the business community, education leaders and elected officials have been touring the amazing upgrades to the library over the past few weeks.

The museum features a state-of-the-art oval office, the actual Air Force One used by President Reagan and the first use of Apple technology that allows visitors to document and share their experience.

To learn more about the institution, visit www.reaganfoundation.org.
CARE Foundation Fundraiser Set for Match 29
Event Supports Capistrano Unified Schools

The seventh annual CARE Foundation "Keys to the Future" fundraising event will be held on Tuesday, March 29, 2011, from 6:00 to 9:00 p.m. at Capistrano Toyota, located at 33395 Camino Capistrano in San Juan Capistrano. The grand prize of a brand-new Toyota Prius, generously donated by the dealership, will be awarded to a lucky winner.

CARE stands for Contributing Academic Resources to Education. The volunteer foundation was formed in 1992 to help support the 58-school Capistrano Unified School District by generating funds from the community to enrich student learning experiences that fall outside the district's budgetary reach.

The evening will also feature an exclusive "Taste of Capistrano" with delicious menu items and signature wines from local favorites such as Brio, Sundried Tomato Café, Caliente, Ricardo's Place, Lucille's and Savannah Chop House.

Tickets are on sale until the evening of March 29 and may be purchased at www.care-4education.org.

The Foundation is also hosting a student and school contest with prizes for the top ticket sales achieved by a single school and by the top two middle and high school students.
10 Mar del Rey
San Clemente, California 92673
949-443-9300 phone
949-443-2215 fax