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This month's edition is, once again, packed with a broad spectrum of news and best practices on everything from the ongoing transformation of the retail industry to email deliverability metrics to open positions and corporate milestones. Here's your quick-reference "table of contents":
  • Aligning Personal and Company Values
  • Evite Celebrates 20th Birthday
  • How Amazon Is Changing Retail
  • Meet IMA Member Keith Miller
  • Open Marketing Analytics Position
  • Mortgage Brokerage Launch
  • Open Marketing Coordinator Position
  • Luxury Real Estate Group Profile
  • Hidden Email Delivery Metrics
  • Data Strategy for B2B Growth
  • Trends in Commercial Real Estate
I'd also like to take this opportunity to invite you to IMPACT18 Holland hosted by Nolet. This event will combine culture with Internet Marketing best practices, in a bucket-list experience you won't want to miss.


This feast of information and value is what IMA is all about. So read on!


Sinan Kanatsiz
Chairman, IMA
Creating Alignment Between Personal & Company Values

By Jamie Latiano Jacobs, Chief Catalyst & Founder of Catalyst Strategy Solutions

In 2009, Simon Sinek's TED Talk "How Great Leaders Inspire Action" went viral, achieving over 36 million views. His discussion of the power of leading with purpose struck a chord in millions of people because it revealed our collective frustration - our unwillingness to continue to settle for mediocrity in the workplace.
Evite Celebrates its 20th Birthday in 2018!

Watch video here.

Evite®, the leading digital service for bringing people together, announced the company is celebrating its 20th birthday in 2018. Evite is inviting its 100+ million annual users to help celebrate at evite.com/birthday. The Evite 20th Birthday page currently hosts a look-back video focused on celebrations of the last twenty years, and the page will be updated throughout 2018 with sweepstakes, video content, and customer stories.
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How Amazon is Changing Brick-and-Mortar Retail

Last month, Amazon introduced a new experiment that could potentially disrupt the global retail landscape. On Feb. 22, the ecommerce giant - which alone generated about 4 percent of all U.S. retail sales in 2017 - opened its first brick and mortar convenience store in Seattle. The 1,800 sq. ft store, Amazon Go, is unique in that it has no cashiers or checkout lines. It's a completely connected facility that uses sensors and cameras to monitor customers and bill them for transactions.
IMA Member Highlight: Keith Miller, A Seasoned Business Executive and Digital Marketer

A proven business executive, speaker and top performing BD/Mgmt leader with 18 years of design, branding, technology, video, experiential, social, digital, client management, media, business strategy and general management experience. I help great brands find their market, define their success and drive results through thoughtful and creative integrated experiential, digital and marketing solutions.
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Stop the Condescending Second Guessing. Trust that Customers Know What They Want

By Ernan Roman, ERDM Corp

According to the IBM 2017 Customer Experience Index (CEI) Study, "Only 19% of brands offer more than a basic level of personalization of the online experience." This doesn't come close to meeting consumers' demands for more personalized and human needs-based communications and experiences.
Marketing Analytics Associate Position Available

The American College of Physicians (ACP), a prestigious medical membership association for doctors of internal medicine located in Philadelphia, is seeking a Marketing Analytics Associate for analyzing marketing channels, trends, and data from various sources to help drive decisions and support ACP's strategic marketing goals.
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Top US Loan Officer, Justin Purpero, Launching LoanPro in 2018!

Finishing off 2017 as the number 3 loan officer in the country at US Bank Home Mortgage, Justin Purpero is upping the ante and opening his own mortgage brokerage LoanPro in early 2018. His business ranges from complex luxury home financing to first time homebuyers, and with over 1 billion in loan closings and 17 years of mortgage experience Justin is an expert in the home financing arena.
Ware Malcomb is hiring a Marketing Coordinator in our Irvine, CA corporate office

The Marketing Coordinator provides support firmwide. Marketing functions include proposals, presentations, brochures, industry event registration & planning, photography coordination, website, social media, press/media, awards/rankings, videos, as well as other communication and marketing tools.
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Highlighting: The File Group

Watch Commercial here.

The File Group luxury real estate group, serving Newport Beach, CA takes a high-class, client-centric, and relationship-based business approach as the secret to their success. Hard work, customer service, and a true expertise in their luxury real estate industry and their local region of Corona Del Mar, CA are the pillars upon which this group has built their relationships, trust, and success.
The Hidden Metrics of Email Deliverability

By Return Path

Today's marketers need to create an engaging email program, not only to entice subscribers to read their emails-and hopefully convert-but because a lack of read emails could lead to decreased deliverability. While most marketers track metrics like open rates and click-through rates, mailbox providers actually use a different set of data to measure how their users (your subscribers) are interacting with your messages.
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Why Your Data Strategy Is Your B2B Growth Strategy

By John Hurley, Radius

It's a data world. Every company today is using data to improve revenue operations, make better decisions on who to target, and reach their buyers in more meaningful ways. And the volume of data generated and its rate of change is only accelerating.
Ware Malcomb Releases Design Highlights of 2017

Watch Design Highlight video here.

Ware Malcomb, an award-winning international design firm, has released its annual video of the firm's 2017 Design Highlights. Featuring notable projects from across the firm's 22 markets in North America, Ware Malcomb's Design Highlights video showcases the latest trends in commercial real estate. The firm counts one in five Fortune 100 companies among its clients.
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