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We have a wealth of information and insights to share from and about our IMA partners. These individuals and their organizations represent the elite in their fields. And we thank them for generously offering their expertise to help others grow personally and drive success for their companies.

Among the topics covered this month are productivity at work, personalization to drive loyalty, email campaign benchmarking, entrepreneurial success at a very young age, and transformation in the retail business.

Read on!


Sinan Kanatsiz
Chairman, IMA
5 Effortless Ways to Boost Your Productivity at Work

By Jane Sandwood

Do you often hit the afternoon wall? You know, that time of day when your concentration is terrible and every item on your to-do list seems impossible. The Internet Marketing Association has already discussed ways that interruptions harm your productivity, but in this article, we will look at how to overcome obstacles to stay productive throughout the workday.
'Personalization Is The New Loyalty,' Says Neiman Marcus VP

By Ernan Roman, ERDM Corp

Jeff Rosenfeld is the vice president of customer insight and analytics for The Neiman Marcus Group, where he is responsible for leveraging analytics to drive revenue. His team focuses on personalization, web analytics, media-mix attribution, product and customer insight, and business intelligence.
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TransPerfect Named Best Translation Platform At 2017 Internet Marketing Association Impact Awards

TransPerfect, the world's leading provider of language services and technologies for global business, was named Best Translation Platform at the Internet Marketing Association's (IMA) IMPACT17 Conference for the third consecutive year.
Mercer CMO Focused On Building A Framework For Agility

By Giselle Abramovich, Senior & Strategic Editor, CMO.com

Like many companies today, global HR consultancy Mercer is working to advance its business. That manifests in the products and services it offers, the partnerships and acquisition deals it strikes, and the way it leverages digital to market to customers in new ways.
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California United Bank is now Pacific Western Bank

I am proud to share that I now represent Pacific Western Bank after we completed the acquisition of California United Bank in late 2017. It's exciting to be part of the bank ranked America's Best Bank 2017 by Forbes. Pacific Western Bank is a leader in providing commercial financing, including real estate and construction loans. We also offer comprehensive deposit and treasury management services to small and medium-sized businesses.
Performance benchmarks for 10 email campaign types

By Return Path

Today's email marketers strive to build relationships with their customers and drive revenue through the email channel. Building an optimized email program requires marketers to incorporate certain key email campaigns designed to keep customers engaged throughout the subscriber lifecycle.
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Honor Student Parker Walden Nominated for The Congress of Future Science and Technology Leaders in Boston, MA

Parker Walden, a Sophomore at Walton High School of Marietta, GA Nominated for the Congress of Future Science and Technology Leaders in Lowell, MA on June 29th - July 1st, 2018. The Congress is an honors-only program for high school students who are passionate about science, technology, engineering or mathematics (STEM).
Locker Board, Wahoo's Founders Speak at Business Event

By Eric Heinz, San Clemente Times

On Jan. 18, The International Executive Council (IEC) of the Internet Marketing Association (IMA) hosted a lecture about entrepreneurship with stories from restauranteur Wing Lam, co-founder of Wahoo's Fish Tacos, and San Clemente's 12-year-old Carson Kropfl, the inventor of Locker Board, a functional skateboard that fits in compact spaces.
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Early Warning Labs: "Helping You Become Better Prepared"

Early Warning Labs, LLC (EWL) is an Earthquake Early Warning technology developer and integrator located in Santa Monica, CA. EWL is partnered with industry leading GIS provider ESRI, Inc. and is collaborating with the US Government and university partners.
mCart Speeds Up To ICO For Shaping up The Future Of Retail

Closing the gap between online and offline shopping, sales and advertising seems more crucial than ever. Every month a top retailer closes its doors, shoppers miss the experience of in-store, social shopping and customer service, online and advertisers can't track their marketing dollars to sales dollars.
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