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Welcome,
If you haven't already, get your registration in today for IMPACT17 Las Vegas. This year's gathering of Internet marketing experts is anticipated to set a new milestone in thought leadership, value and networking as the industry's strongest and longest running conference.
"Rising Above the Noise" is what the conference is all about, and we're ready to give you the insights and tools you need to deliver the best in digital, marketing and global communications. Not to mention the Startup Challenge, annual IMPACT Awards and a few surprises.
Click here to reserve your spot.
Sincerely,
Sinan Kanatsiz
Chairman, IMA
www.imanetwork.org
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READ OUR PARTNER ARTICLES BELOW
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Sarahi Espinoza Salamanca Nomincated for Forbes 30 under 30 in Education
Sarahi Espinoza Salamanca has received 3 recognitions so far this year in addition to many other she has revived last year. Among those she was nominated on the Forbes 30 under 30 for education. This is all thanks to her work. She created an app called Dreamers Roadmap that helps undocumented students find scholarships to go to college.
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Esport Wagering Remains Murky Area for Casinos
Foreword by Sam McMullen, CEO, FiveGen
The casino industry is working to integrate gambling with esports, or competitive video gaming. But it's already happening inside Las Vegas casinos — and has been since at least 2005. Some casino operators, the Nevada Gaming Control Board and parents of underage esport event attendees either did not know that gambling was happening, or had only a rough idea.
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Does Your Brand Experience Align with Customers' Voices? Elizabeth Arden Shows How
By Ernan Roman, ERDM Corp
"Our leaders quickly realized that before we could use digital to transform our customers and the world, we needed to transform ourselves." This according to General Electric Co. CMO, Linda Boff, "Over the last few years the company changed its way of doing business at every level.
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The Email Client Experience
By Allison Winkle, Return Path
With many email capable devices, people can access their email just about anywhere. For marketers, this means they always have access to their subscribers. This ability to reach subscribers presents a unique opportunity, but marketers must pay attention to how subscribers are consuming their messages if they want to maximize email's effectiveness.
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Driving Strategy, Implementation and Execution for Einstein ABM
By Mark Townsend, Bluewolf & Greg Meyer, Radius
Account-based marketing (ABM) is a popular and much-hyped movement in today's B2B marketing strategy space. Most practitioners and thought leaders agree that optimized data, CRM, and Marketing Automation play a critical role in any account-based approach.
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10 Legal Basics Governing Influencer Endorsements
By Perry Viscounty, Latham & Watkins LLP
With the Federal Trade Commission (the "FTC") recently cracking down on social media influencers and high profile marketing disasters like the Fyre Festival, it is more important than ever to understand the legal framework surrounding social media advertising.
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The Ace Networker Will Connect You Now
By Jessi Hempel, Wired.com
The lobby of One World Observatory, the visiting center for the newly built Freedom Tower, has some of the tightest security in New York. Visitors need admission tickets to pass through metal detectors. There are often police dogs, and random searches. But on an overcast Friday last April, it was a frenetic, discombobulated mess as adolescents trading business cards crowded into long lines to get their credentials for the Kairos Society Global Summit.
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Farhang Foundation: The Freedom Sculpture, A Monumental Gift to Religious Freedom, Cultural Diversity and Inclusiveness is Unveiled on July 4th to a Record Crowd of over 75,000
The inaugural L.A. Freedom Festival on July 4th, 2017, became one of the most significant cultural events in U.S. history, when an estimated crowd of 75,000 people showed up for the official unveiling of the Freedom Sculpture, a monument to religious freedom, cultural diversity and inclusiveness.
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