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Save the Date:
IMPACT17 Las Vegas

LIVE from our second annual IMPACT17 Cayman event at the Kimpton Seafire Resort.

It's an amazing experience at one of the most beautiful spots in the world. Our thanks to the Cayman government and Cayman Enterprise City for helping make this global thought leadership conference possible.

IMA is excited to continue to be at the forefront of setting best practices and standards for Internet marketing. We invite you to mark your calendars now for Sept. 28-30 and the IMPACT17 Las Vegas conference.

Click + Learn More About #IMPACT17 Las Vegas


Sinan Kanatsiz
Chairman, IMA
Ernan's Insights on Marketing Best Practices

By Ernan Roman, ERDM Corp

Many marketers have invested significant portions of their budget chasing the millennial consumer. But, here's a fact that might make some rethink that strategy.

By Kreg Peeler, SpinGo

As an event marketer, one of the most frequent questions event makers ask me is how much digital advertising is required to drive X number of attendees. In response, I usually encourage them to take a step back and consider the position digital advertising has within a larger, well-rounded marketing strategy.
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Evite® Announces Women Make Up Over Half of Executive Team

Evite, the leading digital platform for bringing people together, announced that the company has reached an important milestone: women now make up over half of the members of its executive team.
What does it take to reach the inbox?

By Return Path

What does it take to reach the inbox? Unfortunately, there is no quick fix, hidden workaround, or monetary investment that can guarantee access to the inbox. Reaching the inbox is a challenging, ongoing process.
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The Era of Paying for B2B Data is Over - Introducing Unlimited Data Access

By Darian Shirazi, CEO, Radius

Bad data is a commodity, but good data is priceless. To me, the statement above is more than just a soundbite. It's the foundation that Radius was built on. When we started Radius in 2012, our team had one goal in mind - make it simple for marketers to access high-quality data, leverage intelligence, and ultimately drive revenue.
Pacific Service Credit Union Launches Online Financial Education Program

Courses are free to anyone

Pacific Service Credit Union, a full-service financial institution serving several counties throughout California, has announced the introduction of a series of online financial education courses in recognition of National Financial Literacy Month, which runs through the month of April.
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