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IMPACT CAYMAN 17 is coming up fast!

Looking to supercharge your marketing? At IMPACT17 Cayman, we're bringing together marketing thought leaders who share the most amazing case studies as their content. The presentations these industry leaders bring focus on the application of cutting edge technologies within their firms or suggest innovative marketing techniques few have tried.

Ready to super-charge your own marketing? Start your journey by joining us at the beautiful Kimpton Seafire Resort, Grand Cayman. You'll be treated to the most amazing content from our well-known speakers and top notch networking with some of the top marketing leaders available anywhere.

Nowhere does future technology collaborate with organizational leadership more than with the exciting speakers that grace the stage of IMA events. We'd love for you to join us and become part of the community. Great location, great food and amazing speakers make IMPACT17 Cayman the one marketing event to attend this year. Take a moment to sign up today!



Sinan Kanatsiz
Chairman, IMA
Your Data Is Your Strategic Firewall Against Competition

By Ernan Roman, ERDM Corp

"Rivals cannot unlock or simulate your data. Data is the defensible barrier-not algorithms." These are the words of Andrew Ng of Chinese search giant Baidu in a recent New York Times article.
Unique, 75,000-Sq.-Ft. Enclave Multi-Function Event Venue Now Open, Offering Exceptional Luxury and Versatility

By 3G Productions

The spectacular, 75,000-sq.-ft. Enclave event venue in Las Vegas has opened its doors just a mile from McCarran Airport and minutes from the Las Vegas Strip.
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Locarno in Los Angeles announces Full Program: Schedule, Ticket Packages, Shorts Program, Additional Guests, and Sponsors

The inaugural Locarno in Los Angeles (April 21-23), an initiative of Acropolis Cinema with the support of the Locarno Festival and the Swiss Consulate General in Los Angeles, will feature guest appearances from filmmakers Eduardo Williams (The Human Surge), Dane Komljen (All the Cities of the North), and more.
Introducing The Revenue Ops Vendor Landscape

By John Hurley, Radius

Revenue Ops builds a foundation for go-to-market to unleash the full potential of their key activities. This hyper cross-functional model also cements ops teams as key revenue drivers & stakeholders. In this previous post, I go into detail about the "The Rise of Revenue Ops" and how businesses can leverage the Revenue Ops framework to drive scalable growth.
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The Hidden Metrics of Email Deliverability

By Allison Winkle, Return Path

As email marketing continues to grow and evolve, mailbox providers have enhanced their acceptance criteria, relying on engagement-based metrics to identify which senders should be sent to the inbox, and which should be filtered to the spam folder. However, these engagement-based metrics are measured on the mailbox provider side and hidden from most marketers.
Life Is Beautiful Wins Pollstar's 2016 Festival of the Year

By Heather Peterson, Life is Beautiful

Life Is Beautiful beat out Atlanta's Shaky Knees fest and Rhode Island's Newport Jazz and Folk festivals, among others, to win Pollstar's Festival of the Year. Pollstar is a worldwide concert news trade publication that awards music-industry professionals with various accolades. Taking over 18 city blocks in Downtown Las Vegas, Life Is Beautiful unites its diverse audience through the love of music, food, art and inspiring ideas.
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Want To Survive Digital Disruption? Make Experience Your Business

By Giselle Abramovich, CMO.com

Following a far-out digital light show that was perfect for this 50th anniversary of the "Summer of Love" in 1967 San Francisco, Adobe CEO Shantanu Narayen told the record Summit audience of 12,000-plus in Las Vegas that "digital transformation is all or nothing."
Stone Age Marketing: Storytelling Strategies From SXSW

By Cheryl Conner, Forbes.com

I heard from my friend and former colleague Don Osmond this week about a marketing session he directed at SXSW. He'd expected the topic - #StoneAgeMarketing - to draw 200 people. To his surprise, 1,000 attended. (Producers found another room. It was fine).
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