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The beaches are warm, and the water is dazzling. But the business forecast is even sunnier!

Please join us April 26-28 for IMPACT CAYMAN 17 at the Kimpson Seafire Resort and Spa on Seven Mile Beach. The event will bring together industry thought leaders and IMA members to learn, engage and define Internet marketing best practices. In addition to showcasing the vibrant Cayman economic zone, IMPACT CAYMAN17 will also offer local business leaders, entrepreneurs and marketers the chance to join in and learn the latest trends in this fast-paced, ever-evolving industry.

A special highlight will be an inspirational global women leaders panel hosted by the IMA Women's Leadership Group, which recently hit 100 members. The group is led by Jeanniey Mullen, who is CMO of Mercer, the world's largest HR consulting firm with 25,000 employees in more than 130 countries, as well as a dynamic and world-renowned keynote speaker.

Register for IMPACT CAYMAN 17 today!

And find out how to become an event partner by clicking here.


Sinan Kanatsiz
Chairman, IMA
Co-Founders of InstaBrand selected for 2017 class of Forbes 30 Under 30, the "brightest young entrepreneurs, innovators and game changers"

One of three cofounders of InstaBrand, an influencer marketing agency for brands seeking to gain visibility on social media platforms such as Instagram and Snapchat.
Think Experiences - Not Channels - to Connect with Customers

By Ernan Roman, ERDM Corp

"You can't have your channels competing against one another ... The goal is to get your organization as a whole to work toward overall revenue optimization, regardless of channel," says John Romney, global practice lead of Omnichannel at NTT DATA.
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Inspire your email marketing for 2017

By Hanna Smolan, Ytel

Our new blog is live! Ask.Ytel got a face lift and we couldn't be happier with how it turned out. As Ytel grows and changes, the platforms and services we provide evolve, too.
Ruth Brajevich, CMO of Ware Malcomb, Named to List of Most Influential Marketing Execs

Ruth Brajevich, Chief Marketing Officer of international design firm Ware Malcomb and a member of the Internet Marketing Association's Women's Leadership Group, has been recognized as one of the top marketing leaders of 2016.
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Welcome Home Troops provides hope to military families

It is every service member's family's worst nightmare: the knock at the door of a Casualty Notification Officer accompanied by a military chaplain. We all know what it means. They come bearing grim tidings: "Ma'am, we have some tragic news about your husband."
Newest member of IMA's International Executive Council

In 1958, Reggie Judah was born an entrepreneur. While other kids were selling lemonade and taking paper routes to supplement their allowances, by the young age of 12 Reggie was already selling stereo equipment and electronics at swap meets and other venues around his hometown of Los Angeles.
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SpinGo has Released Activate, an on-site live Event Activation Platform for Driving Impressions and Consumer Opt-Ins

By Russ Artzt, Digital Associates

Every brand is defined by a unique collection of trademarks, product names and other terminology, and it's vitally important to monitor and defend these terms against misuse while also ensuring that your brand promotion efforts achieve the results you expect.
EXPERIAN: "Our Social Media Analysis helps you tap into the power of consumer-generated data"

Deliver better content, messaging and marketing with deep audience intelligence

Nearly 80% of Americans are on social media resulting in billions of engagement-based actions every day. This rich, consumer-generated content provides marketers an organic view into their audience's lifestyles, interests and brand preferences.
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Return Path: "Can technology impact your marketing effectiveness?"

Digital marketing is constantly innovating. New tools and technology regularly enter the market, offering a more effective way to market to customers. But do these new technology advancements really help boost marketing?
The Future of Pipeline Marketing: Trends Marketers Need To Watch For

2016 has been a year of technological innovation and adoption in the B2B marketing world. Over the span of the year the number of MarTech vendors has nearly doubled.
Evite® Announces New Wedding Collection Invitations; Launches Photo Contest for Newly-Engaged Couples

Did you ring in the New Year with a ring on your finger? The holidays are one of the most popular times of the year to get engaged.
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