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Katherine Hepburn once said "If you obey all the rules, you miss all the fun." Members of the Women's Leadership Group would agree. Join the most talented, incredible and passionate women in the world as we come together to create a blueprint for future generations of women (and have a ton of fun while we do it). #LEAD #LINK #LIVE and #LAUGH

As we come to the end of the year and the beginning of a new one, mark your calendars for our Cayman IMPACT conference, taking place at the all-new Kimpton Seafire Resort + Spa in Grand Cayman, April 27-28, 2017.

Thank you for your continued leadership in our industry and world.

Happy Holidays,

Sinan Kanatsiz
Chairman, IMA
"40 Under 40: Tech Diversity - Silicon Valley" - Meet The Class of 2016

theREGISTRY Bay Area and Digital Diversity Network (DDN) are proud to present the 2016 class of "40 Under 40: Tech Diversity - Silicon Valley," made possible with the generous support of program partner and event host, Salesforce. Following a public call for nominations from theREGISTRY, DDN, corporate employee resource groups and more than 24 outreach partners, the honorees were selected by a panel of tech industry judges.
7 Key Takeaways For Marketers Evaluating Predictive Vendors

By Michael Conlon, Radius

I've worked in demand generation for about 12 years, and over that time I've seen the MarTech space change rapidly. While I've been lucky to see new MarTech innovations on a first-hand basis, one of the common themes I've noticed across marketing teams is the challenges associated with actually evaluating vendors.
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Inspire your email marketing for 2017

By Allison Winkle, Return Path

As you say goodbye to 2016 and plan for 2017, place priority on your email marketing! To help optimize your email strategies, check out our latest guide, the Email Marketing Lookbook. Inside, we compiled the top nine email marketing fundamentals essential to a successful email program. For each type of fundamental email, we highlight brands that not only implement but excel in that area, giving you ideas for how to incorporate it into your own program. Download the lookbook and get inspired this year!
Ware Malcomb CEO Lawrence R. Armstrong Embodies the Connection Between Art and Architecture

By Ruth Brajevich, CMO, Ware Malcomb

Admire any great building within the city skyline and it is easy to see the strong connection between art and architecture. However, there are few people who embody this connection as completely as Lawrence R. Armstrong, a long-time member of the IMA's International Executive Council.
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Don't Let Irrelevant Messaging Cause Your Customers to Leave. Learn What ULTA Is Doing

By Ernan Roman, ERDM Corp

"...It's worrying how many consumers feel misunderstood and [feel] that brands aren't listening to them." These are the thoughts of Jeremy King, CEO of Attest, regarding his company's consumer study, which revealed that over a third of UK consumers feel 'misunderstood' by brands.
A Smart Strategy for Attracting and Retaining Talent

By Hilary Cahill, Cayman Enterprise City

So, you're in start-up mode, your founding team is working around the clock, the pressure is on and its brutal! You want to get your brilliant idea to market as quickly as possible, but building your team with the best people is paramount to your success. You've got some funding but finding and keeping the perfect talent to drive your vision and bring it to reality is no cake walk.
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Evite® Reveals Top
Party Cities of 2016

Evite, the leading digital service for bringing people together, today announced the Top Party Cities of 2016. This second annual list recognizes the cities that rank highest when it comes to planning the most parties, events, and get togethers throughout the year.

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