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While, as usual, our newsletter is packed with useful information on the latest practices and techniques in our industry, I would like to take just a moment to pause to reflect on the Thanksgiving holiday.

It can mean so many different things to each of us - eating too much, watching football, having so many people over at the house that the Wi-Fi grinds to a halt, hearing in the background from the kid's table some nephew or other saying 'EWW – there are oysters in the stuffing!' and, of course, someone forgetting to put the rolls in the oven.

But it can truly mean so much more – a joy in gathering with family and friends, the ancient camaraderie of joining together to celebrate our lives through sharing a meal, and creating a time of reflection that we all need to put our lives in perspective.

And it is those simple pleasures that we here at the IMA hope everyone experienced during this holiday.


Sinan Kanatsiz
Chairman, IMA
Welcome Carolyn Feinstein

By Dennis Woodman, DropBox

We're thrilled to welcome Carolyn Feinstein to Dropbox as our Chief Marketing Officer. Carolyn has had an impressive career spanning more than two decades, leading marketing teams at Electronic Arts and Pure Storage.
An Update on Metrics and Reporting

Today we're updating our metrics to give our partners and the industry more clarity and confidence about the insights we provide. We know that having access to reliable metrics is important to the millions of partners who use our services to grow their businesses.
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How To Elevate B2B Data Accuracy With Customer Network Effects

By Amogh Mundhekar, Radius

"Your data is limiting your marketing effectiveness." It's probably the point that stands out the most from my colleague Marina's post on where B2B data falls short and how it affects marketers. If you haven't had a chance to read Marina's post yet, take a few minutes and check it out. No, seriously... I'll wait.
IMA opens doors of educational opportunity at Google for International College of the Cayman Islands Students

By David Marshall, Ph.D, President, International College

Internet Marketing Association opens doors of educational opportunity at Google Inc. for the students representing the International College of Cayman Islands.
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Are You Delivering Cross-Channel Personalization? Learn What Under Armour and Saks Are Doing Right.

By Ernan Roman, ERDM Corp

There is a chasm between what customers are expecting in terms of personalization and what marketers are providing. According to findings from research conducted by TimeTrade; "93 percent of retail decision makers claim that personalization is a strategic focus but only 25 percent of shoppers say they receive a consistent, personal experience across channels."
A Product Executive's Perspective On Unlocking B2B Data's Latent Potential

By Mark Woollen, Chief Product Officer, Radius

Salesforce is a trailblazer in their space. If you need proof, just look at the great legacy they're building for themselves, particularly in promoting the cloud and democratizing access to software. We also saw their ever increasing breadth of solutions at this year's Dreamforce event. As always, Dreamforce 2016 left attendees buzzing on a variety of new products, perhaps none more notable than Artificial Intelligence (AI) and Predictive Analytics.
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