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You may think that the IMA would take some to relax after the amazing September IMPACT16 conference in Las Vegas. But, as usual, the IMA team is already hard at work building on that success!

We are expanding programs, building new networks of partners and members, creating new programs, and looking to truly "fast forward" 2017.

As part of that effort, the IMA's Women's Leadership Group is expanding not only its membership but its purpose. Women in the tech industry face a specifically different series of challenges and the WLG has been created to bring those industry leaders together to discuss various issues, how best to succeed in that environment, and to share stories and tips (including some fascinating life hacks) based on real world experiences to help pave the way for the future.

The IMA is also expanding its global reach by creating new local networking and educational groups (as the saying goes, 'Think globally, Act locally') and we are proud to announce the launch of a new group based in Austin, Texas.

And, of course, we are already looking forward to the IMPACT17 Spring conference in the Cayman Islands in late April. The IMA has signed a five-year agreement with Cayman Enterprise City, the Caribbean's premier special economic development zone, to co-host the annual event and we are committed to making this event as exciting and informative as our Vegas events.

Thank you for your continued support and get ready for amazing new opportunities, projects, and programs from the IMA.


Sinan Kanatsiz
Chairman, IMA
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Recently I wrote about how to determine whether your company is truly committed to personalizing the customer experience (CX) and building loyalty. I presented the first half of eight questions to ask yourself; now I offer the rest.
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Ware Malcomb announces opening of Lawrence R. and Sandra C. Armstrong Gallery at Kent State University's new College of Architecture and Environmental Design Building

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Cirque VP Alma Derricks: It's About Mobile And The Moment

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By Petra Nieger, CEO, Red Pantz

I recently returned from #IMPACT16, a conference for marketing leaders from around the world. Simply put, it was a blast! While the event featured many outstanding sessions and speakers, I'd like to pause on the inaugural Women's Leadership Group panel, which focused on the 4 aspects of life so many of us aspire to master: lead, link, live and laugh.
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Facebook has a big new ad campaign for live video

By Alex Heath, Business Insider

Get ready to see ads for Facebook Live everywhere. On Friday the social network announced a new ad campaign for its live video feature in the U.S. and U.K. that will include TV spots, online ads, billboards, bus ads, and more. The campaign signals the growing importance of live video to Facebook.
15,000-Year-Old Marketing Strategy: Why it Works

The advent of mass media silenced a 15,000-year-old marketing strategy when technology became the driving factor of marketing. It survived near extinction through literature, oral histories, and entertainment. Storytelling is thousands of years old, and is the most comprehensive form of engagement that cultivates relationships, encourages behavior and incites action - which is the very purpose of marketing.
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