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IMPACT16 Delivers Stellar Event

Last week in Las Vegas, the Internet Marketing Association wrapped its IMPACT16 conference after an incredible two-day experience packed with breaking trends, best practices, networking, awards and entertainment.

More than 125 facilitators shared their insights and unique perspectives with the nearly 700 attendees through keynote addresses, panel discussions and breakout sessions. One of the most interesting aspects of the IMPACT conference is the predictions made by the multitude of thought leaders participating.

Some of those observations included:
  • Real-language queries of analytics, demonstrated by IBM Watson
  • Machine generated content: feeding in data and statistics to create a video giving an analysis of the data
  • Increased use of podcast and streaming audio for the delivery of targeted content
  • Greater granularity of content: creating more targeted content aimed at the type of prospect and stage in the sales journey
  • An ever increasing effort to engage customers with Internet marketing: new tools and ways of delivering content to help reach larger audiences with the message
Attendees have been unanimous in their acclaim for the event. If you weren't able to attend, we highly recommend it as a top priority for next year. You won't find a conference that moves as quickly with as much valuable information, and fun, as this one.

Check out the event photo gallery »

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Sinan Kanatsiz
Chairman, IMA
You are invited! Join us at the Return Path World Tour 2016

By Janine Dolan, Digital Engagement Manager, Return Path

Bringing together marketing visionaries focusing on what challenges your email marketing programs will face, and what actionable insights will position your company for success in 2020 and beyond. Join us for networking, panel discussions and education at this complimentary, half-day event.
4 Steps To Build Campaigns Focused on Attracting the Right Accounts

By Vignesh Subramanyan, B2B Marketing, Radius

Everyone's talking about account-based marketing (ABM), and rightfully so: Companies are increasingly focused on targeting the right accounts, rather than simply looking at them as individual leads. This is largely driven due to the following factors
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Meticulosity SEZC Receives HubSpot Impact Award

19th August, Grand Cayman, Cayman Islands - Meticulosity SEZC, a company established in Cayman Enterprise City's (CEC) Cayman Media Park, part of Cayman's Special Economic Zone, was awarded an Impact Award for Growth-Driven Design (GDD) by HubSpot, the industry leader in inbound marketing automation software.
Sorry, We'll Fix It" Seem To Be The Hardest Words

By Ernan Roman, President, ERDM Corp

In speaking about the Volkswagen emissions scandal, Johns Hopkins Professor Sylvia Long-Tolbert noted, "I don't think people will be able to understand... a company that has misled consumers and been dishonest... people aren't going to feel very confident in buying that [brand]... People want companies to acknowledge that a problem exists."
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