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IMPACT16 Las Vegas dates have been announced!
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IMPACT16 Las Vegas dates have been announced and we look forward to having you join the industry's top networking and thought leadership conference on all things Digital Marketing and Organizational Leadership.

In our 6th straight year, IMPACT16 Las Vegas continues to raise the bar on top-quality content, attendees and leadership from all around the world.

Please also take a moment to read our collection of updates from IMA partners all around the world, now nearing 300 organizations.


Bobby Efthimiadis
IMA Leader
Hiring: Strategic, Opportunistic, Reactive - Who are you?

By Erika Weinstein, CEO, eTeam

I've been in the recruiting business for almost two decades and the question always arises, how can we hire better and more efficiently? I would venture to say that most of my clients believe that they have a strategic hiring process in place.
A Quick Flight With David Tait: Like A Virgin

By Tim Moran, Editor in Chief, CMO.com

There was a time when air travel was fun and exciting, and not soul-crushing and mind-numbing, as it is so often today-at least for those of us who still fly coach. One of the big brand successes of those high-flying days was-and is-Richard Branson's Virgin Atlantic.
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The Future of the Future of Marketing

By Sandeep Krishnamurthy, Ph.D., Dean, School of Business, University of Washington, Bothell

The UW Bothell School of Business convened an interactive conversation with national thought leaders in marketing. Participants included senior marketing leaders from Boeing, Microsoft, AT&T, retailers, and, entrepreneurs.
Cayman Enterprise City Launches Branding for Individual Zone Parks

By Hilary Cahill, VP of Marketing, Cayman Enterprise City

As it prepares to start site works on its new campus, the focus shifts to making each park unique to clients seeking a working environment that fosters innovation and creativity.
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pHin, by Connected Yard, is Hiring!

By pHin, by Connected Yard

We are seeking a Content Marketing Manager to help build and manage a robust demand generation/email nurture marketing program. Reporting to the Director of Marketing, you will work closely with the entire marketing team as well as with other cross-functional teams to drive demand and nurture current customers on our products.
[Email Marketing] Picture-Only Emails aren't User-Friendly, Mostly because they might not be readable

By Christoph Trappe, Director of Content Marketing, MedTouch

In the last few months or so, I've noticed something new in email marketing land: Emails that appear to be blank. Some have even been sent by brands I love, trust and want to read content from.
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So You Wanna Try Marketing Automation: 5 Questions to Ask Yourself

By Kevin Bobowski, CMO, Act-On

Will you outgrow the product you're considering today? There are some products that are great for getting started, but they tend to be more of a closed ecosystem where you buy into their marketing automation, CRM and other capabilities, and over time you run into scalability challenges.
Radius a 2016 Gartner "Cool Vendor" for Data-Driven Marketing

By Martin Kihn & Todd Berkowitz, Analysts, Gartner

Consumers' demands for more personalized and relevant marketing and advertising put pressure on marketing leaders to step up data integration, analysis and use. This research introduces five vendors who provide smart algorithms and other methods to help data-driven marketers succeed.
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