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Welcome to the March issue of the IMA newsletter, your link to all that's happening within the IMA and beyond.

We look forward to hosting IMA leaders in Cayman on April 6-7, 2016, where we will announce and publish the dates of our coveted IMPACT16 Conference in Las Vegas and share with our attendees the appointment of three new board members to drive strategic value to our global ecosystem.

Please also join me for an insightful webinar on Wednesday on the power of social images and the impact it will have on our revenue and growth opportunities. Click here to learn more and register.

Happy readings.

Sinan Kanatsiz, CIM
Internet Marketing Association
949.443.9300 tel
Boys Town California Announces May Charity Event

By Rachel Reenders, KCOMM

Boys Town California, a non-profit organization that provides assistance to at-risk children and their families, will be hosting a unique fundraiser at the prestigious Center Club in Costa Mesa on Sunday, May 1st, 2016, from 2pm - 6pm.
Determining Your Predictive Marketing Use Case

By John Hurley, Director of Product Marketing, Radius

With over 61% of B2B marketing leaders already implementing solutions, it's clear that Predictive has progressed from a nascent marketing tool to an essential solution in the marketing technology (martech) stack.
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Read, Inbox, or Spam?

By Harris Mu, Chairman, IMA Indonesia

Email Marketing is one of the most crucial pieces to the success of digital marketing in any business, but many entrepreneurs and marketing managers are not utilizing their tools effectively. This past week in Jakarta, Indonesia the IMA Jakarta group hosted a very successful event based around thought leadership pertaining to growing your business with Email Marketing. The event "Read, Inbox, or Spam?" hosted four of the top digital marketers in Indonesia for a dynamic panel on this issue.
Late Night Fun, with Big Ideas, The Downtown Podcast!

By Akil Evans, Marketing Manager, Downtown Podcast Las Vegas

Celebrate community and opportunity at the television show with Late Night Fun with Big Ideas, The Downtown Podcast! The Downtown Podcast is what you would get if "TED talks produced a late talk show." It's more than a show-it's a lifestyle to create an impact in the perception of our city by highlighting the intelligent and creative personality of Downtown Las Vegas.
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How Google's Removal of Right Side Ads Will Impact Advertisers

By Frederick Vallaeys, CEO, Optmyzr

Google made a big change this month in how it displays ads on its search results pages. They will no longer serve text ads on the right side of the organic results, a location where there used to be as many as 9 text ads before.
Visual Commerce 101: 3 Ways to Drive Revenue With Images

The Internet Marketing Association has recently completed a special report on the State of Visual Commerce on behalf of Curalate. This special report details valuable insights including the fact that only 7% of marketers believe their visual content is "very successful" in supporting their overall marketing goals.
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Marketing conference brings Google, Microsoft to Cayman

By Cayman Compass Staff

Cayman Enterprise City has announced a conference that will bring the world's leading digital marketing specialists and tech entrepreneurs to the Cayman Islands. CEC's Cayman Media Park and the Internet Marketing Association are collaborating to host IMPACT 16 Cayman on April 6-7 at The Ritz-Carlton, Grand Cayman.
IMA Launches Certification Program, in Partnership with Target Marketing University

In the rapidly-changing world of Internet Marketing, successful marketers must anticipate and monitor trends, get educated about best practices, and stay keenly informed across all aspects of the field. The Internet Marketing Association (IMA) has teamed up with Target Marketing University (TMU) to provide you with the foundational Internet marketing education needed to succeed in today's fast-changing online business environment.
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