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Welcome to the February issue of the IMA newsletter, your link to all that's happening within the IMA and beyond.

As 2016 continues to build on momentum within the digital and online space, your IMA continues to evolve in an effort to offer unique and compelling insight for our members. To ignite your creative juices, IMPACT16 is slated for April 6-7 in Grand Cayman. An exciting program is in place that promises to inform and connect members with other like-minded game changers in the digital and online community. In addition, leading ecommerce providers are benefiting from successful funding, while email marketing and other digital marketing platforms are put under the "microscope" and analyzed in an effort to identify and leverage their respective core strengths, and much, much more.

It all adds up to a virtual feast of in-depth, digital marketing know-how and can-do information that's tailored to propel your business forward, and enable you and your team to capture a greater share of the future. Let's make it happen!

Happy readings.

Sinan Kanatsiz, CIM
Internet Marketing Association
949.443.9300 tel
Register For Adobe Summit 2016; Speakers Announced

By Tim Moran, Editor in Chief,

The start of a new year means Summit 2016, Adobe's digital marketing conference, is just a few months away. Why should you register now for this annual event, set for March 20-24, in Las Vegas?
Curalate Secures $27.5 Million in New Funding to Re-Wire How Brands and Consumers Connect

Curalate, provider of the world's only full-funnel visual commerce solution, has secured $27.5 million in Series C financing, bringing its total funding to $40 million. The round was led by NEA, lead investor in the company's Series Seed, A, and B rounds, with participation from existing investors First Round Capital and MentorTech Ventures.
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Cirque du Soleil's Alma Derricks: Marketing From 'Angel' To 'Zarkana'

By Tim Moran, Editor in Chief,

If you've ever been to Las Vegas, chances are you've seen a Cirque du Soleil show. Eight are currently being staged there, with 20 more running in cities around North America or on tour. "Mystère," "O," "Zarkana," "Criss Angel: Believe," and "Love" are just a few of the names you might recognize-or have seen.
6 Tracks to Success: How Modern Marketing Works for You

By Michal Fitzgerald, Marketing Communications Manager, Oracle Marketing Cloud

Digital marketing. It all seems so complex. But it's a lot simpler than it appears. That's because successful Modern Marketers organize their thinking and focus on these six concepts.
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Do you know if your emails are landing into the inbox or the spam folder? Check your Sender Score free for insight into deliverability of your email programs

By Janine Dolan, Digital Engagement Manager, Return Path

Today's email marketer needs to make data-driven decisions to be successful. Learn more about your sender reputation through this insightful Sender Score tool. Your Sender Score is used by mailbox providers to determine whether an email should be sent to spam or successfully land in the inbox.
Evite is Now Hiring!

By Victor Cho, CEO, Evite

Evite is the leading digital service for bringing people together. With a wide array of easy-to-use invitation designs and inspirational party-planning tools, the company has sent over 2 billion event invitations in its history, enabling approximately 3 billion unique face-to-face connections. Evite makes getting together effortless and more memorable for its 100+ million annual users, sending 20,000 invitations every hour and handling hundreds of millions of RSVPs every year. We are looking for a few creative and driven people to join us.
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