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Welcome to the November 2015 issue of the IMA newsletter, your gateway to news and events happening within the Internet Marketing Association and beyond.

IMA groups continue to grow in influence, as exemplified by last month's second event held in Jakarta. Organized by IMA Indonesia Chairman Harris Mu, this latest event brought together 20 digital leaders for an intimate gathering and discussion with Spotify founder and CTO Andreas Ehn.

Indonesia is already planning their next event on a much larger scale.

Closer to home, IMA Board member Jeff Marcoux will be hosting polar explorer and Animal Planet star Eric Larsen who will be speaking at the Northwest IMA event on November 24.

Get involved.

Happy readings.


Patrick Boulard
COO and Head of IMA Research Lab
Internet Marketing Association
949.229.2356 tel
Top Challenges Marketers Face When Targeting SMBs

By Stephanie Kong, Radius Product Marketing Manager

Radius recently partnered with the CMO Council to host a series of dinners in locations throughout the U.S. It was a great opportunity to speak directly with B2B marketing leaders on the challenges they face in targeting small and medium-sized businesses.
Ytel: Holiday Marketing
Utilizing Inbound Marketing to Optimize Lead Gen

By Hanna Smolan, Inbound Marketing Specialist, Ytel

The holidays are right around the corner! Have you implemented your marketing strategy for the upcoming season? Don't miss the opportunity to showcase some holiday spirit and generosity to your customers.
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Meticulosity and First Atlantic Commerce (FAC) Announce FAC Gateway Magento Extension

Secure, Real-time, and Feature-rich Offshore Magento Payment Processing

Cayman Islands, BWI and Hamilton, Bermuda - September 29, 2015 - Meticulosity has officially launched their First Atlantic Commerce (FAC) Gateway Magento Extension, which allows credit card payments to be accepted on the Magento ecommerce platform and deposited in the merchant's off-shore bank account.
8 job search rules marketers should live by

By Erika Weinstein - CEO & Founder of eTeam Executive Search

When most of us think of marketing, it's usually associated with a product or service or driving a company's brand message to the right audience. As most of my readers know, effective marketing defines the distinctive features and benefits of products or services, but marketing is also very relevant to your job search and career advancement.
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IMA Leader Podcast: Heather Dubrow's World

Heather Dubrow (@HeatherDubrow) is a actress, reality TV star, entrepreneur, wife to renowned plastic surgeon Terry Dubrow, and mom of four. Known for her appearance on The Real Housewives of Orange County and numerous television shows, she currently has a new podcast out called Heather Dubrow's World Podcast, an anti-aging skin care line, and is building a home on top of it all.
Email professionals can't leap tall buildings in a single bound

By Holly Enneking, Sr. Manager, Marketing, Return Path

Email professionals can't leap tall buildings in a single bound. They aren't shape-shifters or even mind-readers - although many wish they were. They're just regular people like you and me.
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