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Welcome to the October 2015 edition of the IMA newsletter.
A big thank you to all of you who attended IMPACT15 in Las Vegas last month. It was a genuine pleasure to connect or reconnect with all of you during the conference. If you haven't seen the pictures already, you can see them and bring back memories by clicking here. You can also view the videos recorded during the conference here, and access the presentations made by some of our facilitators here.
As 2015 comes to a close and 2016 approaches, we are continuing to make progress toward the goals announced at IMPACT15.
Our Women Leaders group is experiencing strong growth thanks to Jeanniey Mullen who is actively leading this effort. We are continuing to open regional IMA Groups worldwide and are on our way to our 200 target. Finally, we continue to identify and invite high profile individuals to our International Executive Council.
The IMA continues to affirm its worldwide presence and influence through impactful events. On October 27, 2015, Harris Mu, Founder CodeInfinity and Chairman, IMA Indonesia, hosted a "Dinner in the Sky" in the Skye Lounge located on the 56th floor of the Grand Indonesia Mall. The event featured Andreas Ehn, Co-Founder of Spotify. On October 29th, the IMA Northwest, chaired by Jeff Marcoux will host its own event at AVO's headquarters, and feature Steven Clough, Founder and CEO of AVO who will speak about "The Science of Marketing."
Happy readings.
Sincerely,
Patrick Boulard
COO and Head of IMA Research Lab
Internet Marketing Association
www.imanetwork.org
949.229.2356 tel
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Radius: How Predictive Analytics Solves the Biggest Market Expansion Problem
By John Hurley, Radius Product Marketing Director
The CMO's task of "growing the business" can entail entering new markets, finding different buyers or developing new products-sometimes a combination of these things simultaneously.
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Ytel: Lead Generation Evolved
Utilizing Inbound Marketing to Optimize Lead Gen
By Hanna Smolan, Inbound Marketing Specialist, Ytel
In the world of marketing, there is no "one size fits all" solution. We've discovered a variety of strategies that can be applied to nearly every business, regardless of size or industry.
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#IMPACT15 Live Interviews Out Now!
By Laura Petersen, Co-Founder, Student-Tutor; IMA Leader, Internet Marketing Association
As we come off the high of the spectacular #IMPACT15 and return to normal daily working life, the bright lights of Las Vegas and memories of networking with industry leaders from around the globe start to fade. But wait!
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Return Path World Tour:
Inspiration. Education. Networking.
By Kristin Skidmore, Field Marketing Manager, Return Path
Return Path is bringing together the world's best and brightest digital marketers and security professionals to learn and connect.
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Your Competitors are Wasting 20% of their Mobile Ad Spend. Are you?
By Dominick Sirianni, VP of Operations, Primavera and VP Interactive Education, Internet Marketing Association
In 2016, mobile advertising will drive 65 billion inbound sales calls into small and medium sized businesses.
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The creator of Android thinks the next big thing isn't in mobile
By Biz Carson, Tech Reporter, Business Insider
Andy Rubin, the "Father of Android," announced on his 50th birthday in October 2014 that he was passing off the division and leaving Google.
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