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This is it!

A month from now, IMPACT15 will be behind us, and we will once again walk away energized by the experience, new friendships, powerful business opportunities, and a fresh understanding of what is driving innovation in digital marketing and beyond.

We have a number of exciting and thought provoking surveys out this month through The IMA Research Lab. The results will be presented in exclusivity during the conference so I invite you to take part. Our line up of guests, speakers and facilitators is nothing short of exceptional, and we can proudly say that no other marketing conference can assemble such an incredible group of leaders. Take a look at, and if you haven't already, register here. Rooms are going fast.

Happy readings.


Patrick Boulard
COO and Head of IMA Research Lab
Internet Marketing Association
949.229.2356 tel
Renaissance Man: Ware Malcomb CEO Lawrence R. Armstrong Combines Art, Technology and Design In All Pursuits

By Maureen Bissonnette, Director of Marketing at Ware Malcomb

Lawrence R. Armstrong epitomizes the modern Renaissance man.
The latest issue of The Marketer Quarterly is available

There are some really great articles in this new issue, so be sure to check it out.
Oracle buys Maxymiser

On August 20th, 2015, Oracle announced that it signed an agreement to acquire Maxymiser, extending Oracle Marketing Cloud's leadership with the industry's most powerful solution for optimizing web and mobile customer experiences.
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IMPACT15 Homework Assignment

By Dominick Sirianni, VP of Operations, Primavera and VP Interactive Education, Internet Marketing Association

Earlier this month, I spent time with IMA Founder and Chairman Sinan Kanatsiz in beautiful San Clemente, CA. Sinan joined me as a guest on Episode 042 of IMA Leader.
QuestMT - A Forum on Marketing Analytics

September 17-18, 2015 University of Montana, Missoula, MT

The inaugural QuestMT will be held on Friday, September 18th (with an opening reception the evening of the 17th). The location is Missoula, Montana, situated in the heart of the northern Rocky Mountains. It is beautiful in September! Receptions and other activities will highlight unique Montana cuisine and our western setting.
The End of an Era - 1-1 Marketing is Dead

By Jeanniey Mullen, Vice President of Marketing, NOOK by Barnes and Noble

This week I sat on a panel at eTail East with some great companies and very smart people. Before the panel we joked about how many buzz words we could use in a 40 minute session. Who would be able to say "OmniChannel" or "programmatic" the most.
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Best Practice: Match the Preferred Communication Method of Your Customer

By Mike Brown, Co-Founder and CEO, ModBargains

In today's ultra-connected world, there are dozens of ways to communicate with family, friends, and customers. I have found that with my customers my conversion rate, satisfaction rate, and referral rate all seem to be directly correlated to me responding to my customers in their preferred communication method.
Why IT Doesn't Really Care About Marketing Tasks

By Oli Gardner, Co-Founder, Unbounce

Oli Gardner (@oligardner) grew up in Scotland. He is an introvert. His first job was in a beehive factory. He thought he would become a sound engineer and got a Masters in Semiconductor Design.
25 Hottest Under-the-Radar Startups in America

As seen in Business Insider

Congratulations to IMA Board Member and Curalate CMO Matt Langie, as well as the entire team at Curalate for being recognized by Business Insider in their recent list of "25 Hottest Under-the-Radar Startups in America.'
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