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Welcome,
Welcome to the June installment of the Internet Marketing Association's monthly newsletter.
June was a busy month as the IMA continued to extend its reach through the successful launch of our first Canadian group in downtown Toronto on June 18th. Among the attendees was John Stix, President of Fibernetics who delivered a captivating keynote about "Humanizing the Works Space." Also in attendance was David Allen, Sales Director for Private Air who partnered with Canada IMA and helped make the event so successful. Uber Canada as well as Notable.ca gave promotions, and members of Marketing Magazine were also present at the event. It was the perfect launch for future events as Alex Gray, Chairman of the Canadian Regional IMA Group, opens this chapter of the IMA.
Next month will see the launch of not one, but two IMA regional groups: the Lonestar IMA will launch in Downtown Austin, TX on July 23; then the Midwest group chaired by Christoph Trappe will launch on July 30 at Google's Headquarters in beautiful Downtown Chicago. Many more to come; the march is on.
Our flagship event, IMPACT15 is now just about 3 months away. Make sure to check the growing list of world class speakers lining up for the event, and If you haven't already, register here. We expect the event to sell out fast.
Happy readings.
Sincerely,
Patrick Boulard
COO and Head of IMA Research Lab
Internet Marketing Association
www.imanetwork.org
949.229.2356 tel
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CEOs Who 'Get' Marketing A Boon To CMO And The Business
By Mercedes M. Cardona, Contributing Writer CMO.com
CMOs drive business results, and so do CEOs who "get" marketing. The "CMO Impact Study," now in its second year, shows a relationship between better business outcomes and companies with stable, marketing-focused leadership.
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The Evolving Role of the Marketing Agency
By Patrick Boulard, Managing Partner, Axellium and COO, Internet Marketing Association
The evolving role of the agency has been a topic of discussion for some time as the marketing function continues to grow in strategic importance, and the complexities associated with planning, executing and analyzing marketing initiatives keep increasing.
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CEO of Evite Turns Traditional Business Model on Its Head
By Dominick Sirianni, VP of Operations, Primavera and VP Interactive Education, Internet Marketing Association
Victor Cho is part techie, part businessman, and part visionary. Long before becoming Evite's CEO, Cho started a database building consulting company as a high school student. He graduated magna cum laude from University of Pennsylvania's Wharton School of Business with a B.S.E. in Statistics and Marketing.
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IMA Leader Featured Podcast: Rand Fishkin Founder of Moz on Turning Failures into Successes
By Dominick Sirianni, VP of Operations, Primavera and VP Interactive Education, Internet Marketing Association
Rand Fishkin (@randfish) is the self-dubbed "Wizard of Moz." An apt name, in 2004 he co-founded what is, today, one of the marketing world's fastest growing software companies, Moz.
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Island Paradise Hub Unleashes Creativity and New Offshore Payment Gateway Integration Software is Born
By Hilary Cahill, Vice President of Marketing, Cayman Enterprise City
Dave Ward, serial entrepreneur and CEO of Meticulosity made a bold move two years ago to escape the brutal winters of Upstate New York. Looking for the ideal environment to rapidly grow his web and ecommerce company internationally while also seeking a great place to raise a family, he relocated to a paradise island.
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IMA Teams up with Tony Hsieh's Life Is Beautiful in #DTLV
By Erik Leist, Internet Marketing Evangelist, Internet Marketing Association
The momentum and excitement for the Internet Marketing Association's pinnacle event, IMPACT15, has already been building. The newest addition to the calendar of events is IMA's partnership with The Life Is Beautiful Music and Art Festival in Las Vegas.
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