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Welcome to the May installment of the Internet Marketing Association's monthly newsletter.

The Prague Freedom Foundation, in collaboration with the McCain institute for International Leadership and the Internet Marketing Association, just hosted the Freedom Symposium 2015 at the beautiful Rancho Valencia Resort & Spa. A panel of distinguished guests moderated by Ambassador Kurt Volker discussed "The Information War: Weaponization of Propaganda by Russia and China", the role played by Radio Free Europe, Radio Free Asia and others to counter with unbiased accounts of world events.

As we continue to prepare for IMPACT15 to discuss Internet and Marketing innovation, and further the growth of IMA through regional groups - our Canada group will be launching later in June - it is edifying to understand the hidden ways in which the Internet affects the marketing of information around the world.

Happy readings.


Patrick Boulard
COO and Head of IMA Research Lab
Internet Marketing Association
949.229.2356 tel
The Human Side of Autonomous Marketing
By Jeff Marcoux, Board Member, Internet Marketing Association

How do you retain the creative side of marketing when big data and autonomous marketing inevitably change the way marketers work? Data insights enhance the efficacy of your marketing efforts; however, human input is always necessary to decipher big data.
Frederick Vallaeys to Discuss AdWords Opportunities on SMX Advanced Panel
By Sinan Kanatsiz, Chairman, Internet Marketing Association

Frederick Vallaeys, CEO of Optmyzr, a PPC management platform will be on a panel discussion at SMX Advanced on June 3rd, 2015 where he will discuss what's happening in the world of advertising.
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Paving The Way for Wearables
By Sibel Gray, Wearables Lead, Internet Marketing Association

This winter I embarked on a journey to get in shape. Along the way, I developed a dependency on fitness trackers to gain insight and evaluate my training routines and check my progress.
24 Hours of Observation
By Jeanniey Mullen, VP Marketing, NOOK by Barnes & Noble

Whenever I take my kids to an amusement park my mom and aunt love to go with me. They never ride anything. Instead, they just like to stroll along, sit and people watch.
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