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Welcome to the April installment of the Internet Marketing Association's monthly newsletter.

The much talked about executive gathering in Grand Cayman finally came to pass and the experience was described as unparalleled by all who attended. A summary of the event is included in this newsletter as well as a link to some stunning photos.

Continuing with the event theme, Jeff Marcoux, IMA Board Member and Chairman of the IMA NorthWest is hosting the group's second event on April 30. You'll find the details below.

2015 is off to a great start and efforts are already under way to deliver an unsurpassed experience at IMPACT15.

Happy readings.


Patrick Boulard
COO and Head of IMA Research Lab
Internet Marketing Association
949.229.2356 tel
IMA Leadership Gathering in Cayman Islands
By Sinan Kanatsiz, Chairman IMA

The IMA hosted its first official 2015 International Leadership Gathering at beautiful Grand Cayman in the Cayman Islands on Thursday April 9, 2015.

This fully immersive visit offered guests social, cultural and economic benefits through an agenda designed to provide numerous high-level business networking opportunities with local executives and dignitaries, as well as many opportunities to discover all that Cayman Islands had to offer, including:
  • Cayman Enterprise City Special Economic Zone Tour and Networking event
  • Movers and Shakers Lunch with the Honourable Alden McLaughlin, Premier of the Cayman Islands
  • Seven Mile Beach catamaran sail snorkel and network
  • Sunset cocktails and dinner beneath the stars on Seven Mile Beach
Click here and see sample pictures of the event.
Northwest IMA April Event, April 30, 2015
By Jeff Marcoux, Board Member, Internet Marketing Association

One of Seattle's newest business networking organizations will be hosting a truly must-attend event at one of Seattle's most iconic landmarks.

The Northwest Chapter of the Internet Marketing Association invites you to come to the Space Needle on April 30.
2015 Auto Show Trends
By Kate Faughnan, Marketing Manager, George P. Johnson Experience Marketing

From their inception, auto shows have been marketing laboratories for tactile and digital engagements, and the 2015 season has shown no signs of this slowing down.

As the world's leading experiential agency, GPJ is no stranger to taking advantage of the latest trends and technologies to optimize experiences for our clients.
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Attend The Oracle Data Cloud Summit, NYC, May 20, 2015
By Natasha Morgan, Director, North America Marketing, Oracle Marketing Cloud

If you are interested in learning more about utilizing data insights to drive meaningful conversations with your customers, you should plan on joining The Oracle Marketing Cloud in New York City for the Oracle Data Cloud Summit.

On May 20th, over 300 senior B2B and B2C industry leaders across marketing, sales, service and business intelligence will converge at Cipriani 42nd Street. At this one-day event, you will hear from executives at market leading companies like Heineken, The Weather Company, Starcom and more as they uncover how their organizations use data to drive smarter business actions. Sessions include "A Data Strategy for Amplifying the Customer Voice", "Centralized Audience Management: Unify and Drive Competitive Marketing" and more.

Click here to request registration.
Click here to learn more about DaaS for Marketing.
Click here to follow the conversation.
Facebook Updates Seek to Balance News Feed
By Erik Leist, Internet Marketing Evangelist, Internet Marketing Association

Facebook announced through a release today they have made minor updates to their newsfeed to provide users the content they want to see the most. This update consists of three changes which affect the frequency and types of content appearing to users.
15 Mind-Blowing Stats About The Internet Of Things
By Giselle Abramovich, Senior & Strategic Editor,

Marketers' excitement about the Internet of Things (IoT) has begun to build, but the world of connected devices still has a long way to go before consumers fully embrace it.

This week's installment of "Mind-Blowing Stats" demonstrates the potential of IoT in the next five to 10 years.
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