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Welcome,
In less than two weeks, an exclusive group of IMA members and partners will gather up in the Grand Cayman for two days of discovery and high level networking. The IMA and Cayman Enterprise City (CEC) have worked together closely over the last few months to put this extraordinary opportunity together and I encourage you to sign up.
The IMA continues to grow and is fully engaged in deploying its network of regional groups. Following in the footsteps of the NorthWest group headed by IMA Board member Jeff Marcoux (Microsoft), we are pleased to announce the launch of our Mountain West group headed by Kreg Peeler, CEO of SpinGo. IMA East is next in our plan to launch 200 groups nationally.
This month's IMA Research Lab report looks at validating the assertion that the "social media phase of the Internet is over," as stipulated by Fred Wilson of Union Square Ventures, in a business insider report on the last day of 2014.
Happy readings.
Sincerely,
Patrick Boulard
COO and Head of IMA Research Lab
Internet Marketing Association
www.imanetwork.org
949.229.2356 tel
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IMA Leadership Gathering in Cayman Islands
By Sinan Kanatsiz, Chairman IMA
In just a few weeks, the IMA will be hosting its first official 2015 International Leadership Gathering at beautiful Grand Cayman in the Cayman Islands on Thursday April 9, 2015. Working in close collaboration with Cayman Enterprise City, the IMA has pieced together a fantastic international experience.
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What Will Your Office Look Like in 2020?
By Ted Heisler, Principal, Interior Architecture & Design, Ware Malcomb
What will the office of the future look like? The interior design professionals at Ware Malcomb, an award-winning international design firm, recently pondered that question with a combination of both realistic and fantastic elements.
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The Power of Content Marketing
By Victor Cho, CEO, Evite
The smart marketer knows that the best way to drive engagement and loyalty -- and ultimately, profits -- is to integrate your brand into content customers would want to consume anyway.
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SpinGo CEO Kreg Peeler to lead new IMA Chapter
By The Internet Marketing Association
The Internet Marketing Association (IMA) is proud to announce the launch of the Mountain West Group, our latest regional chapter.
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Your Facebook Likes are About to Decrease, Here's Why
By Erik Leist, Internet Marketing Evangelist at Internet Marketing Association
You can expect to lose some Facebook Page Likes in the coming days, but don't worry! Facebook has announced an update to remove memorialized and voluntarily deactivated accounts from Pages' like counts.
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The Social Media Phase of the Internet is Over
By Patrick Boulard, COO and Head of the IMA Research Lab, IMA
In a Business Insider article on December 21, 2014, Union Square Ventures Managing Partner Fred Wilson declared: the "social media phase of the Internet" is over.
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Mass Media Success - An American Company Gains the Spotlight Through Sustainability
By Julieun Kawasaki, Director of Marketing, Command Packaging
As the demand for more sustainable packaging solutions grow, Command Packaging, a North American manufacturer, gains the media's attention through a closed loop, plastic waste reduction solution that goes beyond just recycling.
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CMOs Face a Major Dilemma
By Amanda Batista, Oracle Marketing Cloud
Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store. For many marketing organizations, accepting this "lack of control" is the first step toward ensuring they can get in touch with their customers' needs. We need to connect the dots of our customers' experiences in ways that are meaningful to them.
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