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Welcome to 2015!

2014 was a memorable year for the IMA: our annual conference, IMPACT14, held in September in Las Vegas hosted a record number of attendees and brought together a record number of partners and exhibitors who together reimagined marketing; we launched the IMA Research Lab (our latest report about the use of TV as advertising channel can be found below) and our popular podcast series on iTunes featuring a virtual who's who of marketing leadership sharing their perspective on best practices and trends. We ended the year with members and partners in over 111 countries, and dozens of additional members joining daily.

2015 is promising to be just as memorable, with many events and developments in store, starting with our first international leadership meeting in the Cayman Islands this April (details below).

Best wishes for 2015 from all of us at IMA.


Patrick Boulard
COO and Head of IMA Research Lab
Internet Marketing Association
949.229.2356 tel
TV as Advertising Channel in 2015
By Patrick Boulard, COO and Head of the IMA Research Lab, IMA

At a time when Television seems to be under constant attack from streaming services such as Netflix and Apple TV, questions are being raised about the current and future validity of Television as an advertising channel.
IMA Leadership Gathering in Cayman Islands
By Sinan Kanatsiz, Chairman IMA

The IMA will host its first official 2015 International Leadership Gathering at beautiful Grand Cayman in the Cayman Islands on Thursday April 9, 2014.
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How to Kick-start Your 2015 Digital Content Marketing Strategy
By Jodi Murphy, Marketing Director, EUXmedia

A new year means a new chance to get your digital content house in shape. It's important to strike while the iron is hot because, as any marketer can tell you, once January slips into February and Q1 turns to Q2 then the internal drive to create great content starts to fade.
The Cayman Islands - Embracing the power of the Internet
By Hillary McKenzie-Cahill, Vice President of Marketing, Cayman Enterprise City

How do you successfully promote a little island nation in the Caribbean, to the entire world? The Cayman Islands appears to be doing something right - it's a small but incredibly successful jurisdiction ranked as the 6th largest International Financial Centre globally.
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Accelerate the Prospect Buying Cycle: Are You Ready to Deliver?
A BrightTALK Academy webinar with Melanie Turek, VP Enterprise Communications, Frost & Sullivan and Sinan Kanatsiz, CEO and Founder IMA

As the world continues to grow more mobile and social, customers are changing the way they approach buying decisions.
Study Indicates CMOs Will Spend Big On Tech In 2015
By Giselle Abramovich Senior & Strategic Editor,

A new study by marketing technology provider Conductor suggests that CMOs and other marketing executives have four major priorities in 2015: targeting, data, the technology that enables that, and interdepartmental collaboration.
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One-to-One Marketing: What Works Now and What Is Still Evolving
By Jeanniey Mullen, Vice President of Marketing, NOOK by Barnes and Noble

As marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the verge of massive transformation. Marketers have strived to build "one-to-one" marketing campaigns for years. We've been able to make them work to a point. But no marketer has been able to make it work fully just yet.
2015 BrightTALK webinar benchmarks report: Highlights and analysis webinar
With Kaitlin Stich, Content Marketing and Cameron Jahn, Product Marketing at BrightTALK

Live on January 29, 2015 at 9:00 am Pacific. Replay available immediately after.

In 2015, marketers will be challenged to think more strategically about the content they produce and how it is leveraged to drive demand for their business.
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The Evolution of the Modern Marketer: Smarter, Faster Decisions that drive the bottom line
By Jeanniey Mullen, Vice President of Marketing, NOOK by Barnes and Noble

NOOK has partnered with ThinkVine on this white-paper. We live in a highly connected world where real-time access to news, data, and information has transformed the way both people and businesses make decisions.
Pew Research: Social Media Update 2014

In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site.
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