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The new year is is starting off with some exciting offerings by the Internet Marketing Association (IMA). Together with leaders in Washington D.C., we are putting together an unprecedented leadership delegation of technology, marketing and business leaders to meet with lawmakers to discuss, define and create standards for best practices in Internet marketing. Topics will include social media, search engine optimization, email marketing, analytics, web development and how policies in Washington can streamline and create opportunities for IMA members. If you or your organization is interested in being part of this historic trip, please contact me directly.

This has been a very active month for our partnership with Oracle, Adobe, Microsoft, Ernst & Young and the University of California, Irvine Extension program. We are also elated to see the first group of graduates from our Certified Internet Marketer (CIM) professional certification program. IMA has created the most robust education in Internet marketing, and we are humbled to recognize professionals around the world who have completed the program.

Continued success and here's to a great year ahead!


Sinan Kanatsiz
Internet Marketing Association
949.443.9300 tel
Internet Marketing Association Hosts
First Advocacy Visit to Washington

Key Technology Issues To Be Addressed

The Internet Marketing Association (IMA) will host its inaugural advocacy visit to Washington, DC, April 23-25, 2013.

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Ireland Opens Doors to Delegation
from Internet Marketing Association

Focus Will Be on EU Business Opportunities

Ireland will welcome the Internet Marketing Association to its shores in June 2013. This special event will be led by the Honorable M. Finbar Hill, Consul General of Ireland.

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Webinar Hosted by Oracle and IMA
Available for On-Demand Replay

Topic: Tech Explosion and Customer Behavior

A one-hour webinar addressing the combined impact of the technology explosion and rapidly evolving customer behaviors was presented by Melissa Boxer, Vice President, Oracle CRM Products.

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Long-Tail Keywords Can Improve
Search Results and ROI

IMA DOT Report

Selecting the right keywords for your website is fundamental to successful search engine marketing. Short keywords, typically one- or two-word terms, may have a higher number of searches but will have a lower success rate in terms of conversions.

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