Internet Marketing Association November 2012
Certified Internet Marketer Welcome,

For some businesses, the holiday season brings a slowdown in activity. But for many Internet marketers, that's certainly not the case!

The challenges of optimizing a strategic approach and maximizing ROI are all the more evident in a fast-paced, high-volume environment. Innovators like Adobe, Knowledge Marketing, Yesmail Interactive and Oracle are bringing sophisticated resources to bear on the marriage of creative and "big data," the transition from print to digital media and competitive intelligence to help marketers find and maintain the most effective course. You can read about these solutions below as well as two important upcoming webinars.

These are the kinds of challenges the IMA was created to address. They are what excite and motivate us. And they are the reason we have created the annual IMA Conference and Awards event. We are already planning next year's gathering, IMPACT13. So mark your calendars now for September 25-27, 2013, at CityCenter in Las Vegas.

In the meantime, check out the brand new Internet Marketing Association certification program, providing participants with the foundational Internet Marketing education needed to succeed in today's fast-changing online business environment. Click here to learn more today.
Oracle and IMA To Host
Customer Experience Webinar

Marketing Strategies for Great Customer Experiences

A free one-hour webinar on Wed., Nov. 28, at 11:00 a.m. PST will address marketing strategies to leverage rapidly changing customer behaviors with presenter Melissa Boxer, Vice President of Product Strategy, Oracle Cloud and CX Applications.
Read More »
Adobe Targets Transformation
of Digital Marketing via Cloud

Creative Plus Analytics Means ROI

Adobe Systems is bringing the cloud and "big data" to digital marketing, CEO Shantanu Narayen told CNBC's "Squawk on the Street." "We've positioned ourselves as the big data company for marketers," the Adobe executive said.
Read More »
Competitive Intelligence Offering
Drives Strategic Marketing Programs

Yesmail Interactive Report and Webinar

To demonstrate the capabilities of its Market Intelligence 2.0 competitive intelligence tool, Yesmail Interactive has produced "Consumer Online Behavior Report: Developing Informed Digital Marketing Strategies for Holiday Success" and will offer a webinar on Nov. 14.
Read More »
New kmIMPACT Publishing Solution
Bridges Print and Digital Domains

Knowledge Marketing Integrated Approach

Knowledge Marketing has introduced kmIMPACT (Integrated Marketing Platform Advertiser Connection Technology). kmIMPACT is a web-based solution designed to help publishers transform their print-centric business to meet the digital publishing demands of today's marketplace.
Read More »
Key Contacts

Tyler Holliday
Executive Director
Sinan Kanatsiz
Chairman & Founder
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