Are Brands Seeing More Engagement on Google+? Source: eMarketer Consumer engagement on the rise on brand pages, but not reaching the levels of other social networks. Brands have been creating company pages on Google+ since November 2011, and consumer engagement with brand content seems to be picking up. In May, Simply Measured released its report tracking brand page adoption and engagement by looking at the pages for Interbrand’s Top 100 companies, 64 of which have verified pages on Google+. Additionally, more consumers are adding these companies to their Circles. As of May 7, 2012, at least 5,000 people had added 35% of these Top 100 brands to their Circles, up from 21% as of February 7. Additionally, 22% of brands had been “Circled” by more than 100,000 people, an increase from 13% in February. Video posts continue to be the most popular type of content on Google+ brand pages, according to Simply Measured. On video posts from the Top 100 brands, there were 115,000 +1s, comments and shares in Q2 2012, up from 66,000 in Q1. Click here to continue reading this article. Return to front page 2012 IMA Conference September 20-22 Aria Resort & Casino CityCenter, Las Vegas Sponsored By

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