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2012 IMA Conference & Awards
Early Bird Registration Now Open The Internet Marketing Association (IMA) is one of the fastest growing professional organizations in the world. Its mission is to provide a unique knowledge-sharing platform where proven Internet marketing strategies are demonstrated and shared to increase each member's value to their industry and their organization. Early bird registration for the 2012 IMA Conference & Awards is now open. To be held at the Aria Resort & Casino in Las Vegas, the event will begin on the evening of Thurs., Sept. 20, and conclude Saturday morning, Sept. 22. Breakout session topics will include advertising, mobile, strategy, analytics, search, technology, email, social, and website. Additional information can be found here. Sincerely, 
Sinan Kanatsiz Chairman Internet Marketing Association www.imanetwork.org 949.443.9300 tel |
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An Integrated Approach to Successful Internet Marketing
IMA and the University of California, Irvine Extension 
University of California, Irvine Extension has launched a new webinar series to educate marketing professionals on leveraging Internet marketing strategies to grow a business. The series will begin with a free online webinar titled, "An Integrated Approach to Successful Internet Marketing," which will be held Wed., Apr. 25, from 12 to 1 p.m. PST. Presented by marketing expert Sinan Kanatsiz, the webinar will also address marketing strategy and innovative campaigns.
"This series will look into the future of Internet marketing," said Melanie Mitchell, director of marketing, management and business programs at UC Irvine Extension. "Webinar participants will learn about proven tactics and review examples of successful implementations." Webinar series participants will be introduced to the concepts of analytics, digital marketing intelligence, online events, cloud marketing and more. Kanatsiz has over 17 years of experience in creating innovative marketing campaigns for business-to-business as well as business-to-consumer brands. His clients have included Sony, eBay, Toshiba, the University of Phoenix, and others. The next webinar in the series will be held on May 23 and will be presented by Matt Langie with Adobe Systems, focusing on Internet and website analytics. Additional webinars featuring hosts from notable companies including UBM Studios, Google and more will be held in the coming months. Click here to register for the Apr. 25 webinar. Click here for additional information about the UC Irvine Extension Internet marketing program. |
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Effective Digital Branding Measurement Requires a Mix of Metrics
Source: eMarketer New digital-specific metrics mix with longstanding offline and direct-response measurements to determine campaign success. As companies invest a greater portion of their branding dollars in digital advertising, marketers are facing increased pressure to prove digital's branding effectiveness both as a single channel and in concert with a broader, multichannel campaign. Many have quickly discovered that measuring a digital campaign's success is no easy task. 
"Digital's legacy of direct-response metrics has caused many to fall back on measures that drove the first wave of online advertising - clickthrough rate and pageview," said Lauren Fisher, eMarketer analyst and author of the new report, "Quantifying Digital Brand Ad Effectiveness: Finding the Right Mix of Meaningful Metrics." "But these metrics are both problematic and inaccurate for quantifying digital branding effects, especially when considering Internet users click on less than 1% of display ads and are never in view of about a third of all ad impressions served in the US."
Others are attempting to roll digital measurement into the larger branding evaluation picture by importing traditional offline count metrics like the gross rating point (GRP). A December 2011 survey from DIGIDAY and Vizu of North American marketers found this mixture was the most popular method for calculating online marketing ROI. One of the most basic, and essential, measures of digital branding impact is the traditional brand health survey, used to calculate brand lift. Four in five North American brand marketers considered brand lift to be the most important metric for evaluating the success of their online branding efforts, according to the survey. 
But many marketers and industry leaders looking to leave behind the clickthrough measure don't have the option of using panel-based measures, so they are advocating for the adoption of the viewthrough metric, which tries to measure not just whether an ad impression was served but whether it was actually viewed by an Internet user. A similar, engagement-oriented metric for online video ads is completion rate.
Publishers like YouTube are already embracing this metric as a way for brands to both measure and pay for ad performance. Its TrueView product allows advertisers to pay only for video ads that consumers have viewed for at least 30 seconds or to completion, depending on the length of the ad. According to video ad network BrightRoll, in Q1 2011, cost per video view was the metric upon which 21.2% of US ad agencies were most likely to base their online video ad spending. A slightly higher percentage preferred to base online video ad spending on the more general metric of cost per engagement (23.9%). Click here to continue reading this article. |
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10 Apps to Keep Your Business Organized
Source: Mashable 
Scott Gerber is the founder of the Young Entrepreneur Council, a non-profit organization that promotes youth entrepreneurship as a solution to unemployment and underemployment.
No matter what industry you're in, so much of any business depends on networking. But keeping track of business contacts, back-to-back meetings, and pending deals can be a real headache. Thankfully, there's an app for that. A few, actually. He asked a panel of successful young entrepreneurs for the mobile apps that keep them on track in their work and on the go. Here are their favorite suggestions.
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Tyler Holliday Executive Director 949-350-3084 tel. tyler@imanetwork.org |
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