IMA Presents Keynote Speakers for 2011 Awards Gala
Stellar Panel To Address Cutting Edge Trends

With the 2011 IMA Awards Gala set for September in Las Vegas, a world class group of speakers is slated to present cutting edge trends and contemporary topics about the Internet. Moderator Manny Medrano, an expert in leadership, team building, workplace diversity, individual performance motivation and overcoming adversity, will lead an expert panel you won't want to miss.

Sherri Gilligan is Senior Vice President of Marketing and Advertising at MGM Mirage and closely involved in property marketing teams to fully leverage the brand's assets and drive greater customer loyalty and spending at all venues. Matthew Langie is responsible for Adobe Systems' industry-leading online marketing optimization solutions that generate nearly a half-billion dollars in revenue and has extensive experience in software marketing, including leadership roles at WebTrends, Infor Global Solutions, Datastream and Hewlett-Packard. Bill Macaitis of is an innovative marketing executive with over 15 years of online experience and a proven track record of successfully building marketing organizations, monetizing websites, driving top-line revenue and achieving exit events.

Vincent Walden of Ernst & Young specializes in forensic technology and fraud detection analytics with a focus on text analytics, forensic data mining and electronic discovery services, with more than 14 years of experience handling the information management, forensic analysis and electronic discovery requirements for large-scale, complex litigations and investigations as well as for proactive anti-fraud programs. Frederick Vallaeys is a Product Evangelist for Google AdWords where he helps advertisers learn which Google products can best address their marketing needs. He also represents the needs of advertisers with the Google engineering and product management teams.

Click here for full event details and registration.
University of California, Irvine, and IMA To Offer Free Webinar
Learn How To Maximize ROI from Search

Date: Wednesday, May 25, 2011, 12:00-1:00 p.m. PST

Title: "Marketing on Search Engines: Organic or Pay-per-click?"

Description: Most marketers realize the value of search engines as an avenue for promotion and acquiring leads. The more savvy marketers have come to embrace the fact that search engines can be one of the best promotional and lead-gathering tools in their arsenal, offering an extremely cost-effective means to achieve their goals. In many cases, search engine marketing has replaced all other means of promotion as the premiere strategy. Join our free webinar as we discuss two very different approaches to achieving search engine marketing success while maximizing return on investment.

Click here for details.
Internet Marketing Association Receives Congressional Certificate
Recognition Acknowledges IMA Leadership Role

The Internet Marketing Association recently received a Certificate of Congressional Recognition from the office of U.S. Congressman John Campbell as the leading professional organization for internet marketing professionals worldwide, with a focus on professional development, industry best practices and issues advocacy.

District Director Chris Palmer presented the certificate on behalf of the congressman during a visit to IMA headquarters in San Clemente, Calif. The congressman is scheduled to meet with the association on his next trip back from Washington where he is deeply involved in major legislative issues facing the country.

"We are proud to have this recognition from the U.S. House of Representatives," said IMA Chairman Sinan Kanatsiz. "IMA is growing rapidly, and this acknowledgement reinforces what we can do for our members and the Internet marketing community."
The Digital World of Millennials
New Data on Key Demographic

Young adults are the most connected consumers.

Millennials, also commonly referred to as Generation Y and echo boomers, are the first generation to come of age in the new millennium. Unsurprisingly, the Internet's role is paramount among the age group's media habits and usage. From shopping to socializing to watching TV, they do it all online.

"Millennials represent a critical target for marketers, and the best place to reach them is where they are-online," said Jared Jenks, eMarketer analyst and author of the new report, "Demographic Profile-Millennials."

Millennials comprise nearly a quarter of the total U.S. population and are evenly split between males and females. Less than six in 10 are white, and aside from children under 18, millennials are the most ethnically and racially diverse generation in the country's history.

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Tyler Holliday
Executive Director
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Board Member
940-230-4648 tel.
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